Better Advertising with BTR Media

Author: Destaney Wishon and Justin Nuckols

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
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Language: en

Genres: Business, Entrepreneurship, Marketing

Contact email: Get it

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Brand Building Beyond ROAS Jail
Tuesday, 31 March, 2026

In this episode, Isa joins the podcast to talk about what brands miss when they focus too narrowly on ROAS. From her experience on the brand side and now at BTR Media, she breaks down why awareness still matters, why the path to purchase is anything but linear, and how strong brands connect media, creative, and ecommerce to drive growth.Connect with Isabella on Linkedin: linkedin.com/in/isabella-troiaConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishon