Better Advertising with BTR Media

Author: Destaney Wishon and Justin Nuckols

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
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Language: en

Genres: Business, Entrepreneurship, Marketing

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How Rhino USA Scaled from Amazon to Walmart
Episode 109
Tuesday, 3 February, 2026

What does it really take to go from Amazon success to physical retail shelves?In this episode, Destaney is joined by TJ Hyland, VP of Sales at Rhino USA, to break down Rhino’s journey from marketplace growth to nationwide Walmart distribution. They discuss why social media (especially TikTok) plays a critical role in driving in-store sales, how to think about omnichannel attribution, and the biggest mistakes brands make when trying to scale too fast. Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonConnect with TJ on Linkedin: linkedin.com/in/tj-hyland-31b69940See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.