Limited Supply

The unfiltered truth behind DTC. This podcast doesnt play nice.

Author: Nik Sharma

So many DTC brands think nice PR is more important than honesty. But thats not us. I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you wont hear anywhere else. Well be diving deep into industry moves, autopsies on failed brands, and why were investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
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Language: en

Genres: Business, Entrepreneurship, Marketing

Contact email: Get it

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iTunes ID: Get it

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S15 E4: How Brands Are Building Better Teams (with Ian Myers, Founder + CEO of Oceans)
Wednesday, 28 January, 2026

Hiring people who “do the work” is easy. Hiring people who actually own it is the hard part. Nik sits down with Ian Myers of Oceans to break down how high-skill offshoring really works, why the best global hires should be treated as co-pilots, not task-doers, and how pairing offshore talent with AI is becoming one of the biggest leverage points in modern businesses.They dive into the realities of hiring overseas, including: - Why most teams churn through talent every six months - How to build real culture across borders - What separates people who can do the work from people who can truly own itAnd, what matters more than perfect English? Turns out, reading and writing matters more than speaking. If you’re trying to scale with a lean team, this episode is for you. Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma