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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social mediaA pitchside view of the stories and passion that drive the game Author: MrRichardClarke
An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions. Language: en-us Genres: Business, Marketing, Sports Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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David Tossell: How one-day cricket changed the game
Sunday, 6 August, 2023
In 2023, one-day cricket enjoyed its 60th birthday.David Tossell has written a book on the evolution of the format. He describes those early days as “nicely naïve”. But, at the same time, they were the foundation for every major innovation in cricket ever since.These days, the 50-over game is under an existential threat due to the rise of T20. Can it survive, is it worth saving and what would be its legacy?We discussed all this and more on this episode of Sports Content StrategyTopicsWhy one-day cricket first started? Its early evolutionThe formative years of the Gillette Cup The influence of television on the growth of the gameThe cultural importance of the Sunday LeagueThe way it has changed the game’s tacticsThe importance of Pakistan and India’s World Cup victoriesThe game that led to the Duckworth Lewis Decline and the need for T20How T20 has affected 50 over cricketWhere the 50-over game fits into the future of cricketThe legacy of one-day cricket
