Pure Digital Passion with Moses Kemibaro

Author: Moses Kemibaro

This is pure digital passion, the podcast of Moses Kemibaro, one of Kenya's and Africa's leading digital marketers, techbloggers, and technology analysts. Join me for insightful interviews and commentaries on all things digital from across the African continent on a myriad of compelling topics and themes. I share Africa's stories of pure digital passion!
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Genres: Technology

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Episode 163 - Fuelling The Hustle: MESH CEO Anuj Tanna On Identity, AI, & The Future of Work In Kenya & Africa
Episode 163
Friday, 17 October, 2025

In this episode of the Pure Digital Passion podcast, I sit down with Anuj Tanna, Co-Founder and CEO of MESH, for a deep dive into the platform that is fuelling Kenya's vibrant hustle economy. Anuj shares the foundational insights from his time at Telkom Kenya that led him to see the informal economy not as a problem to be fixed, but as a powerful engine to be supported. We discuss the specific product mechanics, business model, and future vision for the platform serving over 1 million young entrepreneurs. This is a must watch or listen for anyone in technology, finance, and social impact in Kenya and Africa.In this episode, we discuss:(02:45) The key lessons from Telkom Kenya that became the seed for MESH.(10:30) Why "identity" is the biggest lever for income growth, not the biggest barrier.(15:32) How MESH's UI/UX is architected to shift a user's identity from "unemployed" to "entrepreneur."(21:12) The "Jungle Gym" model: Why peer-to-peer learning from someone "two steps ahead" beats formal courses.(26:19) The future of MESH: Using generative AI to create a personal business coach in Sheng and Swahili.(29:59) The "Wraparound Experience": A groundbreaking, three-pillar strategy to make trust "bankable" and unlock credit.(36:51) The MESH Business Model: How the platform stays free for users by partnering with corporates.(49:36) Overcoming resistance and changing the mindset from "formalizing" to "fuelling" the informal economy.Enjoyed this?👍 Like the podcast💬 Drop your thoughts or questions in the comments🔔 Subscribe for more conversations on Kenya's and Africa's digital transformation.#PureDigitalPassion #MESH #AnujTanna #MosesKemibaro #HustleEconomy #Kenya #Africa #Technology #Startups