Bottom Up

Author: Joe Forward

What issues matter most to young lawyers? Where can new lawyers go to find career advice, professional insights, practice tips, and more? Bottom Up is a podcast dedicated to examining today's legal challenges. Produced by the State Bar of Wisconsin and hosted by Emil Ovbiagele, a young lawyer and founder of a small law firm based in Milwaukee, each episode features frank discussions and relatable stories that highlight the interests and opportunities for attorneys working to establish their practice their way.
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Language: en-us

Genres: Business, Careers, Education, Self-Improvement

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Episode 30: Legal Blogging with LexBlog CEO Kevin O'Keefe
Episode 30
Friday, 6 March, 2026

Explore the evolution and impact of legal blogging with Kevin O'Keefe, CEO of LexBlog Inc., as he shares insights on how lawyers can leverage blogs for reputation, niche authority, and adapting to AI advancements. The LexBlog Library "indexes and archives legal commentary published across the web, providing the structure and metadata required to power the AI-driven web." O'Keefe, who started his legal career as a trial lawyer in La Crosse, discusses his path into the legal tech world, the democratization of legal publishing through blogs, and how lawyers can leverage legal blogs in an Internet age now dominated by AI. Joe Forward and Peter Kraemer, of the State Bar of Wisconsin, lead the discussion with O'Keefe, a pioneer of legal blogging in the U.S. Chapters 00:00 Introduction to Blogging and Legal Insights 02:15 The Evolution of LexBlog and Its Impact 04:32 Understanding the LexBlog Platform 06:58 The Importance of Independent Blogging 09:11 Niche Blogging and Its Benefits 11:38 Strategies for Successful Blogging 14:02 Overcoming Blogging Challenges 16:33 Getting Started with Blogging 19:50 Kevin O'Keefe's Journey from Lawyer to Tech Entrepreneur 25:51 The Journey of Entrepreneurship 27:17 The Impact of AI on Legal Practice 29:14 Building Relationships Through Blogging 32:37 The Role of LexBlog in Legal Blogging 35:20 The Birth of WisLawNOW 38:58 The Future of Legal Blogging and AI