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The Business ATvantage  

The Business ATvantage

At the intersection of Athletic Training and Business

Author: Alisha M. Pennington MS ATC

At the intersection of Athletic Training and Business, host Alisha M. Pennington, introduces and explores a variety of business topics and helps the listener discover how they relate to the profession of athletic training.
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Language: en

Genres: Business, Education, Self-Improvement

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S05 Episode 7 - Strategic Planning in Athletic Training
Episode 7
Tuesday, 20 January, 2026

A clear vision is powerful, but without organization and strategy, it stays just an idea. Many athletic trainers work hard every day yet still feel reactive, stretched thin, or stuck because their daily actions aren’t aligned with their long-term goals.In this episode, we break down how strategic organization and planning turn vision into execution. You’ll learn how to create systems that support career growth, improve clinical outcomes, and protect your time and energy. From rehabilitation planning to long-term career development, this episode shows how intentional organization helps athletic trainers move from managing problems to building sustainable, high-impact systems.

 

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