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The Business ATvantageAt the intersection of Athletic Training and Business Author: Alisha M. Pennington MS ATC
At the intersection of Athletic Training and Business, host Alisha M. Pennington, introduces and explores a variety of business topics and helps the listener discover how they relate to the profession of athletic training. Language: en Genres: Business, Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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S05 Episode 02 - How to Make a True Pivot in Athletic Training
Episode 2
Tuesday, 2 December, 2025
Not every change is a pivot. This episode of The Business ATvantage shows you how to recognize when surface-level tweaks just aren’t enough, and how to make meaningful, aligned shifts that actually move your career and your profession forward.You’ll learn the difference between refining your work and strategically pivoting, how perception and messaging elevate your value as an AT, why advocacy needs strategy, not slogans, and how to position yourself as an essential part of community health outcomes.












