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The Business ATvantageAt the intersection of Athletic Training and Business Author: Alisha M. Pennington MS ATC
At the intersection of Athletic Training and Business, host Alisha M. Pennington, introduces and explores a variety of business topics and helps the listener discover how they relate to the profession of athletic training. Language: en Genres: Business, Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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S05 Episode 03 - How to Break the Reactive Cycle in Athletic Training
Episode 3
Tuesday, 9 December, 2025
Athletic trainers spend most of their career reacting to injuries, staffing issues, policy changes, and constant fires. But staying in survival mode leads to burnout and stalled growth. In this episode, you’ll learn how to balance defensive “reactive” work with offensive, proactive leadership strategies that put you back in control.We break down what a true pivot looks like in athletic training, how to recognize when you’ve been stuck in crisis mode for too long, and how to use the Pivot Framework to make more strategic, aligned decisions. From ACL-prevention protocols to career advancement tactics, this episode shows ATs how to lead with intention instead of exhaustion.
