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Making Sense of MartechAuthor: Juan Mendoza Jacqueline Freedman
Unfiltered takes on the biggest shifts in marketing technology. We spotlight what matters, who's leading (or lagging), and what's next. In Martech, clarity is power and we're here to deliver it. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Pilots to Proof: AI Agents in the Enterprise with Keanu Taylor
Episode 96
Wednesday, 28 January, 2026
Pilots to Proof: AI Agents in the Enterprise with Keanu Taylor AI agents are being positioned as the answer to shrinking budgets and rising expectations, but most enterprise teams are still stuck in pilot mode. In this Office Hours episode, Jacqueline is joined by guest host and industry analyst Keanu Taylor to examine what's actually working inside large organizations. Drawing on insights from his research, the conversation explores why many "AI strategies" amount to fragmented experiments, and what it really takes to move from internal pilots to external decisioning. Instead of chasing one all-powerful agent, leading teams are breaking work into hierarchies of specialized micro-agents, backed by better data context and governance. ROI shows up in unexpected ways: efficiency gains often unlock deeper strategic insight rather than just cost savings. And none of it works without adoption, which means real hand-holding, expectation management, and treating data governance as infrastructure, not a meeting-room exercise. Timestamps 00:04 - Introducing Keanu Taylor and the marketing technology shift 01:42 - What 13 enterprise consumer brands are testing with AI agents 02:56 - Navigating the era of doing more with less in martech 07:10 - Why autonomy doesn't mean AGI: the rise of micro-agent hierarchies 10:33 - AI decisioning agents explained and how they're finally delivering value 15:02 - Two-sided ROI: efficiency gains that unlock effectiveness and insight 20:52 - Adoption reality: mistrust, user inertia, and the need for hand-holding 31:21 - Moving data governance from meeting rooms to infrastructure Sponsor Brought to you by Hightouch - Went all-in on a big marketing suite but still struggling to get value? You're not alone. Our sponsor, Hightouch, spoke with 50+ enterprise teams and found 79% are frustrated by high costs, slow innovation, and rising complexity, often needing specialized teams just to keep things running. They'll share the full findings in a live webinar on February 12, plus what they're seeing from organizations updating their Martech stacks. Get the report and register! Connect & Subscribe Subscribe to Making Sense of Martech wherever you get your podcasts. Engage with the community on Reddit and follow Making Sense of Martech on LinkedIn, and don't forget to like and subscribe on YouTube. Leave a review, share with your team, and send us your questions and confessions. We may feature you in an upcoming episode! Always feel free to email us at podcast@themartechweekly.com. Questions Confessions Reddit
