The Dental Marketer

The Dental Marketer Podcast

Author: Michael Arias

dental marketing ideas and strategies to attract quality patients to dentist.
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Language: en-us

Genres: Business, Health & Fitness, Medicine

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The GOLD Framework: Raffles That Actually Attract New Patients | GMS
Sunday, 14 December, 2025

What if your next raffle didn’t just collect names, but actually filled your practice schedule?This episode debunks the myth that any raffle will attract new patients, revealing why most fall flat and what truly works to grow your patient base. Dive into the four common pitfalls that sabotage traditional raffle efforts, from off-the-mark prizes to a lack of follow-up, and discover why simply collecting names isn’t enough to fill your chairs.Instead, learn about the GOLD framework: Give, Observe, Leverage, and Deliver: a proven system designed to turn community engagement into real appointments. You’ll hear practical strategies and actionable examples on designing raffles with enticing, relevant prizes, crafting entry forms that spotlight true prospective patients, and nurturing leads with smart follow-up messaging. Whether you’re a dentist or practice manager, you’ll leave armed with fresh ideas and a clear plan to host raffles that actually generate new patients.What You'll Learn in This Episode:The top four reasons most dental raffles fail to deliver new patientsWhy prize relevance is critical to attracting potential patientsHow to design entry requirements that highlight genuine buyer intentThe psychology behind reciprocity and how to trigger it in rafflesThe importance of outlining an effective follow-up plan for participantsHow the GOLD framework (Give, Observe, Leverage, Deliver) ensures raffle successCreative examples of experience-driven and partner-powered prizesSteps to position your practice as the “hero” in your communityHow to craft follow-up messages that convert participation into booked appointmentsPress play to unlock the blueprint to patient-generating raffles!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!