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What to Expect When You're ConnectingAuthor: Soracom Media Lab
What to Expect When You're Connecting includes interviews with a wide range of industry subject matter experts who share their journey, advice, and the mistakes they've made along the way in IoT. If you're adding connectivity to your products for the first time or seeking to optimize and scale your existing connectivity operations welcome to the conversation. Language: en-us Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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RTLS at Scale: Bluetooth, Multi-Tech Asset Tracking, and Cellular Deployments
Episode 1
Thursday, 5 March, 2026
Send us Fan MailRTLS at Scale: Lamplight Logistics on Bluetooth, Multi-Tech Asset Tracking, and Cellular DeploymentsRyan interviews Kurt Nehrenz, CEO and co-founder of Lamplight Logistics, about RTLS (real time location systems) for tracking assets, people, or machines across outdoor GNSS and centimeter-accurate indoor environments. Kurt explains that Bluetooth’s widespread adoption has reduced tag costs enough to track tens of thousands to millions of assets, including single-use stickers, while UWB, 5G, and AI/ML make large-scale data practical. Lamplight takes a software-first, “no silver bullet” approach, choosing among RFID, Bluetooth, UWB, and cameras based on accuracy, update frequency, and asset value, then unifying data streams into business outcomes. Automotive returnable containers are highlighted as a key use case to prevent loss and diagnose supply-chain bottlenecks. Success depends on integrating into systems like SAP/ERP, iterative discovery with stakeholders, and cellular “plug-and-play” gateways via Soracom for simpler deployment, predictable cost, security controls, and remote debugging; Cassia Bluetooth gateways enable long range, remote management, and tag commands like blinking for identification.00:00 Meet Lamplight CEO00:34 RTLS Explained Fast01:38 Why RTLS Scales Now03:14 Choosing the Right Tech05:29 Cameras and Validation06:36 Software First Strategy07:18 Automotive Returnables ROI09:53 Beyond Dashboards to ERP12:17 Discovery and Iteration16:57 Cellular as Deployment Hack18:55 Bluetooth Gateways at Scale20:46 Remote Debug and Find My23:36 Soracom Trust and APIs25:10 Locking Down Connectivity27:50 Wrap Up and Contact Info29:26 No More Dark Spots
