Taproom Success

Author: TaproomSuccess.com

Taproom Success is the only podcast dedicated to providing brewery owners and operators with all the tools needed to run a successful brewery taproom business. Each episode will provide tips and strategies to achieve taproom success in the areas of marketing, food service, finances, e-commerce, software systems, business strategy and more.
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Language: en

Genres: Business, Management

Contact email: Get it

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Loyalty That Drives Revenue: How to Turn Taproom Guests into Raving Fans
Tuesday, 2 December, 2025

Did you know that 4 out 5 taproom staff are not letting customers know about loyalty programs?That's not a problem, it's a BIG opportunity. In this episode, we break down the psychology and systems behind successful taproom loyalty programs — and why your staff are the key to unlocking their full potential. Learn how to train your team to confidently suggest loyalty sign-ups, upcoming events, new beer releases, and merch without feeling “salesy.” Make the Guest the Hero: How to frame loyalty programs as tools that benefit the customer, not sales tactics and why value-first language always wins.Behavioral Drivers of Repeat Visits: The psychology behind why guests join loyalty programs — and how to design perks that tap into belonging, exclusivity, and VIP experiences.Systems That Build Momentum: Simple incentives, training rhythms, and role-playing exercises that help staff confidently champion loyalty and convert guests consistently.Join the conversation at TaproomSuccess.com!