Hiring On All Cylinders

Author: Hiring On All Cylinders

Tune in with Talentful's founder and CEO Chris Abbass each month as he speaks with innovative talent acquisition and tech leaders. Get ready for some powerful conversations from Chris and his guests as they share insights on the recruitment industry, leadership, and successfully scaling businesses.
Be a guest on this podcast

Language: en

Genres: Business, Careers

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Trailer:

Get all podcast data

Listen Now...

How Fruitist Used AI Storytelling to Win Over Tech Talent
Episode 12
Monday, 24 November, 2025

Join host Matt Staney, (VP Community, HIGHER) on Hiring on All Cylinders as he sits down with Lars Schmidt, the innovative Head of Talent at Fruitist, to unpack one of the most creative employer brand campaigns of the year. Lars shares the origin story behind The Quest for Fruitist—a wildly inventive, AI-generated video series starring Barry, a blueberry-obsessed Bigfoot—built on a production budget of under $500.In this episode, Matt and Lars dive into how generative AI is transforming employer branding, why humor and storytelling win candidates’ attention, and how TA leaders can leverage creativity and personal brand to elevate their impact across the business. A must-listen for talent leaders looking to break the mold and build awareness in bold new ways.