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Freedom Entrepreneur PodcastHelping You Engineer Your Freedom & Your Business Success Author: Lindsay Sutherland
Unlock the secrets to entrepreneurial freedom and success with the Freedom Entrepreneur Podcast! Dive deep into the minds of thriving entrepreneurs who have mastered the art of building a life of purpose, impact, and legacy. Join us as we uncover the mindset shifts, strategic insights, and proven tactics that have propelled our guests to extraordinary heights. From innovative marketing strategies to effective leadership principles, each episode is packed with actionable advice to help you level up your business game. Whether you're a mid-journey entrepreneur hungry for growth or a seasoned business leader seeking fresh perspectives, this podcast is your ultimate resource for inspiration and enlightenment. Our guests share their real-world experiences, invaluable lessons, and expert tips to help you navigate the complexities of entrepreneurship and emerge victorious. Ready to make your brand shine in a crowded marketplace? Tune in to the Freedom Entrepreneur Podcast and discover the keys to unlocking your full potential as a visionary leader. Don't settle for ordinarychoose extraordinary with us as your guide. MEET YOUR HOST Introducing Lindsay Sutherland, the heart and soul behind the Freedom Entrepreneur podcast. As a seasoned business consultant and growth-focused entrepreneur, Lindsay brings a wealth of expertise to the table. But her story goes beyond the boardroom. Nestled in the serene landscapes of North Idaho, Lindsay and her family lead a picturesque life, tending to their sheep and immersing themselves in the beauty of nature. Their log cabin lifestyle is more than just a homeit's a sanctuary where joy flourishes and memories are made. Driven by a deep-rooted passion for living life to the fullest, Lindsay's mission extends beyond her own happiness. She's on a journey to instill the same zest for life in her children, teaching them to embrace every moment with open arms. But Lindsay's mission doesn't stop there. She's on a mission to empower mission-driven Language: en Genres: Business, Education, Entrepreneurship, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Run Your Business at 90% Profit Margins (It's Easier Than You Think) with David Asarnow
Episode 284
Wednesday, 21 January, 2026
What if your business could operate at a 90% profit margin?Not someday. Not after years of grinding. Right now—with the technology already at your fingertips.David Asarnow spent 17 years in corporate America, growing a $6-8M company into a $45M division. Then he built an all-digital portrait studio franchise to eight figures in five years. Now? He's helping entrepreneurs leverage AI to cut operating costs down to 10%.His clients are downsizing teams—from six people down to one. Not because they're struggling, but because AI agents are doing the work that used to require full-time employees.In this conversation, David reveals:The Team Shift: David told his team three and a half years ago: "I know you're scared AI will take your job. But if you don't use it, you'll be replaced by someone who does. And if WE don't use it, we'll be replaced by companies who do."Recently, a team member said: "I don't have as much work. I'm getting things done faster. Should I stop using AI?"David's response? "If you don't use AI, you don't have a job."The AI Agent Strategy: Create autonomous agents that handle tasks you used to pay people full-time to do:Copy agents that write on-brand messagingReporting agents that scan Facebook and Google Ads and deliver ROI analysisCustomer service agents that handle inquiriesWhat used to require hiring an outside agency or a full-time employee? Now it's an agent you build in an afternoon.The CHAOS Framework: David created this hiking on a Friday:Coherence: Slow down to speed upAction: Focus on ONE thing for 90 daysOutcome: That one thing will achieve more than 10 things you're jugglingStabilization: Persistence beats shiny objectsThe Communication Secret: Most people use AI and get garbage. Why? They communicate with it like it's Google.Instead, treat it like your smartest collaboration partner. Ask it to interview YOU. Ask it questions like a first-grader needs step-by-step instructions. Train it on frameworks (marketing psychology, buyer behavior, brand voice).David's hack? He opens two windows—one with ChatGPT, one with the software he's using. He asks ChatGPT to troubleshoot step-by-step instead of digging through help documentation.The $100 vs. $10K Shift: Someone bought David's sub-$100 offer and said it added more value than a $10K training they'd purchased before. The market is shifting: People expect value, but they're not investing in $50K masterminds anymore.Give massive value at lower price points. Build trust. They'll buy everything you offer.The Human Edge: AI gives you 90% of the way there. But unless you understand marketing frameworks, buyer psychology, and brand voice—you'll get average results.The difference between stellar output and mediocre? YOU. The human who knows what good looks like.The Proofreading Disaster: A client submitted a workbook to David's team for design. When they got it back, they complained: "This doesn't match our brand voice AT ALL."David's response? "That's interesting. We didn't change a single word. This is the exact copy you gave us."The client had...
