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Invisible InkTired of startup fluff? Invisible Ink cuts through the hype, bringing you power-packed conversations with investors and founders who've built the companies you admire. Forget theory and buzzwords. This podcast is your all-access pass to the real... Author: Shubha K. Chakravarthy
Tired of startup fluff?Invisible Ink cuts through the hype, bringing you power-packed conversations with investors and founders who've built the companies you admire.Forget theory and buzzwords. This podcast is your all-access pass to the real strategies, the tough decisions, and the often unseen struggles that shape successful startups.Each episode zooms in on the specifics of what it takes to get funded, demystifying the process and giving you actionable insights you can apply today.Join us as we unpack the gritty details the hype machine misses, revealing the truth about what investors look for, the mistakes to avoid, and the actionable steps you can take to make your startup unstoppable.Invisible Ink is more than just a podcast it's your personal mentor in the world of funding. Tune in, level up, and turn your startup dream into a funded reality.Subscribe now!Find show notes and more at https://achiiv.co/category/podcast/ Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 83 - PULL: The No BS Way to Unlock Sales, With Rob Snyder
Episode 83
Sunday, 16 November, 2025
In this episode, Rob Snyder, Fellow, Harvard Innovation Labs, startup sales expert, and co-founder of Restack.dev, breaks down what truly drives product–market fit and why most founders chase the wrong signals. Rob introduces his Pull Framework—a practical, evidence-based approach to finding and validating real customer demand. Tune in for his sharp and practical insights on:Why “pain points” are useless—and the single test that instantly reveals whether a customer will actually buyHow deep tech founders can find real demand before a product exists—and why this collapses 24-month sales cycles into weeksThe brutal danger of lukewarm interest—and how founders confuse polite enthusiasm with real pullHow to turn a lab breakthrough into a must-do project on a buyer’s to-do list (and why this is the real precursor to PMF)The simple conversation structure that exposes true demand—and the words that tell you it’s all talkWhy founders must build a repeatable case study before they build a product—and how this becomes the foundation for PMFThe subtle difference between “that’s interesting” and “I need this now”—and how to engineer the moment of truthHow to describe your value in one sentence using the buyer’s own failed alternatives—no persuasion neededWhy most founders hire sales too early—and how to know the exact moment your process becomes repeatableThe mindset shift that makes selling feel natural, not gross—especially for technical founders who hate salesand much more!
