Mindful School Marketing

Helping independent school marketers discover strategies to mindfully manage their responsibilities and actions to achieve their goals.

Author: Tara Claeys & Aubrey Bursch

The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and outside of the independent school community. We will cover the connection between mindfulness and success at work and at home, and how mindfulness applies to effective independent school marketing and administration. Co-hosts Aubrey Bursch and Tara Claeys conduct casual and meaningful conversations to help their listeners discover new strategies, tactics, ideas and tools for improving their school enrollment and retention, productivity, and overall happiness.
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Language: en-us

Genres: Business, Education, Marketing

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129. How to Build a Parent Feedback System That Improves Retention and Marketing
Episode 129
Wednesday, 22 April, 2026

Parent feedback doesn’t have to wait until the end of the year when everyone is burned out and families have already made their decisions. In this episode, we talk about building a feedback system that runs throughout the year, so you’re catching issues early, not just documenting them after families have left. What we keep coming back to is the feedback loop. Gathering data only works if your community sees you doing something with it. When parents feel heard, they’re more likely to come back to you with concerns instead of taking them somewhere else entirely. In This Episode, We Discuss: Why spring is the right time to start building your feedback plan for next year The difference between a one-and-done end-of-year survey and a multi-pronged approach Why anonymity matters and how to set expectations around feedback from the very first back to school night How parent comments and survey responses can sharpen your school’s marketing messaging When a survey isn’t enough and third-party research makes sense The most common mistakes schools make when analyzing feedback, including over-indexing on negative comments How to sort and prioritize responses so your team can actually act on what you’re hearing