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Horse People PodcastAuthor: Gideon Kotkowski Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#69 - Randy Sarf: How Horse Racing Built an Ice Cream Business, a Media Network, and a Life
Monday, 20 April, 2026
Randy Sarf is an entrepreneur, lifelong horse racing fan, and co-owner of LSU Stables. He's been going to the track since he was five years old, claimed his first horse at 18 with his bar mitzvah money, and has since built a portfolio that includes Hildebrandt's (a nearly 100-year-old ice cream company), and the Horse Whisperer Network, a media venture aimed at changing how fans experience horse racing. He's also the host of the Horse Whisperer and Sons Podcast alongside his sons Zack and Jordan.Key Topics Discussed:How Randy claimed his first horse at 18, kicked off a lifelong passion with a 50-to-1 stakes win with Quiet Ruler, and eventually went all in on ownership through LSU Stables after a health scare pushed him to rethink his careerHis bold argument that horse racing media needs to center jockeys as the athletes and stars of the sport, not horses or pedigrees, comparing jockeys like Irad Ortiz Jr. and Jose Ortiz to NBA players and ranking his top jockeys by "audibles"The story behind the Horse Whisperer Network and Randy's plan to compete with FanDuel, NYRA, and Fox by producing high-quality race day coverage only on the days people actually watch, with top-tier on-air talentHow Randy sponsored jockey breeches across all three legs of the 2024 Triple Crown, turning a marketing bet into a Citi Field partnership with the New York Mets and a growth engine for Hildebrandt'sWhat it takes to spot, buy, and develop a stakes-caliber horse like Farbridge, and the economics of horse ownership when you're guaranteed to lose money 80% of the timeWhy You Should Listen:Randy Sarf has been in horse racing longer than most people have been alive, and he's not shy about telling you exactly what's broken and how he'd fix it. From sneaking into the winner's circle as a kid to sponsoring his way across the Triple Crown and landing an ice cream deal at Citi Field, this conversation is part masterclass in racing entrepreneurship, part blueprint for what horse racing media could look like if someone with real skin in the game got behind the mic. Whether you're a seasoned bettor or you've never been to the track, Randy's energy and stories will make you want to go.Find Randy and the Horse Whisperer Podcast: @thehorsewhispererpodcast on Instagram | @randysarf on Instagram_______Subscribe and follow Horse People for more cross-discipline content and stories.
