The Immortal Life of Agencies

Author: Co:definery

Fancy a bit more positivity around the business of running an agency? Welcome to Co:definerys podcast The Immortal Life of Agencies. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders whove been there, done that and are happy to talk about the t-shirt - even if its a bit grubby. Expect untold stories of progress - always optimistic and never dull.
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Language: en

Genres: Business, Management, Marketing

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UEG's Global CEO: Culture, entertainment and commerce – Jarrod Moses
Episode 52
Monday, 3 November, 2025

Today’s guest is Jarrod Moses, Founder and Global CEO of United Entertainment Group (UEG) – part of Edelman.Jarrod unpacks how brands, creators, sports stars and celebrities meet in the fast-evolving world of culture and entertainment marketing. He reveals how UEG structures partnerships that go beyond timesheets and deliverables to also reward performance and behaviours. Jarrod also discusses the shifting power balance between creators, agencies and clients, the pitfalls of inauthentic partnerships, and the discipline it takes to stay entrepreneurial while leading a global agency network.From UEG’s early work with Rihanna to long-term lessons in leadership, this conversation offers an inspiring look at the mechanics of one of the world’s pre-eminent marketing disciplines. HIGHLIGHTS:[02:01] The role of emotion[04:35] Enhancing culture[07:46] Taming the celebrity–brand beast[09:35] Three truths of partnership[12:34] Game plans for every client[17:43] Believable spontaneity[22:20] What kills authenticity[27:57] Discovering Rihanna with Jay-Z[33:51] UEG’s commercial formula[35:58] Engaging the C-suiteMORE ABOUT JARROD:LinkedIn: linkedin.com/in/jarrod-mosesWebsite: uegworldwide.com/HOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Market of One If you are a fan of this podcast, then you'll love my new book Market of One, how Your Agency can rewrite the Rules and create a lasting competitive advantage. Sharing my experience, repositioning close to 150 agencies over the last decade. Key Highlights: - Insights from repositioning 150+ agencies - Expert contributions from industry leaders Greg Hahn, Rory Sutherland, and Nils Leonard - Strategies for deeper differentiation and increased profitability Learn how to stand out, win more business, and command premium rates. Don't miss this opportunity! Visit marketofone.agency now and unlock your agency's potential. Market Of One Landing Page