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The Immortal Life of AgenciesAuthor: Co:definery
Fancy a bit more positivity around the business of running an agency? Welcome to Co:definerys podcast The Immortal Life of Agencies. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders whove been there, done that and are happy to talk about the t-shirt - even if its a bit grubby. Expect untold stories of progress - always optimistic and never dull. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Acadia's CEO & Co-Founder: How principles are good for business – Jared Belsky
Episode 62
Monday, 2 February, 2026
Today’s guest is Jared Belsky, Co-Founder and CEO of Acadia – the hugely successful digital marketing and analytics agency. This is a masterclass in optimism, principled leadership and long-term thinking.Jared shares why bravery and belief sit at the heart of great leadership, from taking outspoken ethical stances, to building an agency designed to nurture future CEOs.We explore how Acadia has deliberately moved away from the boom-and-bust model that afflicts so many agencies, instead embracing more sustainable economics and intelligent specialization that doesn’t rely on a single vertical sector.Jared also offers a refreshingly positive view of the next generation, arguing they’re the most empowered yet, particularly when genuinely supported with thoughtful use of AI and automation.HIGHLIGHTS:[02:09] Where Acadia came from[04:41] Integrity in media buying[08:51] Stay profitable while doing good[11:50] Agencies as teaching platforms[17:29] Embracing economic diversity[21:12] The mid-market thesis[23:01] Saying "No" to P&G[27:37] Living the values[30:31] Empowering the team with technology[33:23] Three trends reshaping mediaMORE ABOUT JARED:LinkedIn: linkedin.com/in/jaredbelskyHOST SOCIALS:LinkedIn: linkedin.com/in/robinbonnTwitter: twitter.com/robonnMORE ABOUT CO:DEFINERY:Website: codefinery.comBook: Market of OneMentioned in this episode:Get Co:definery's diagnostic questionnaireIs your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dqDiagnostic Questionnaire Landing Page
