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The Affluent Buyer ScriptAuthor: Script Marketing
Welcome to The Affluent Buyer Script, the go-to podcast for owners of high-end outdoor product and service businesses ready to attract affluent homeowners and turn leads into luxury-level sales. Whether youre in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabricationthis podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20 years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Scripta full-service marketing firm specializing in luxury outdoor brandsunpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You wont find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestylenot just product specs. - Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand. Think of this as your marketing masterclass for scaling your business in the premium home space. If you sell to affluent homeowners and want to be their first callnot their fallbackThe Affluent Buyer Script will show you how. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#90: How Client Satisfaction Surveys Protect Your Contracts (and Grow Your Business)
Episode 94
Tuesday, 21 April, 2026
Most landscaping companies think their clients are happy. No complaints. No issues. No red flags. But silence doesn’t actually mean satisfaction – it usually means you don’t have visibility. In this episode of The Landscaping Growth Script, Katy Doss breaks down how client satisfaction surveys can help you catch small issues before they turn into cancellations, strengthen client relationships, and improve how your business operates over time. If you’ve ever been surprised by a non-renewal… If feedback feels inconsistent or nonexistent… If you want a simple way to protect your contracts and retain more clients… This episode walks you through: Why clients leave without saying anything Where surveys fit for both maintenance and design/build clients What to ask (without overcomplicating it) How to structure surveys so clients actually respond And what to do with feedback once you get it Client satisfaction surveys aren’t about being “corporate.” They’re about creating visibility, and using it to build a better business. Download The Client Satisfaction Survey Toolkit here to get started.
