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The Affluent Buyer ScriptAuthor: Script Marketing
Welcome to The Affluent Buyer Script, the go-to podcast for owners of high-end outdoor product and service businesses ready to attract affluent homeowners and turn leads into luxury-level sales. Whether youre in landscape design, landscaping, pool installation, outdoor kitchens, luxury patio furniture, landscape lighting, custom pergolas, outdoor media systems, or even copper gutter fabricationthis podcast is for you. Each week, Katy Doss, founder of Script Marketing, shares actionable, proven strategies for connecting with the wealthiest homeowner segment: affluent buyers. With 20 years of marketing experience and deep expertise in the psychology of high-net-worth individuals, Katy and her team at Scripta full-service marketing firm specializing in luxury outdoor brandsunpack the tips, tactics, and tools that are working right now to grow visibility, credibility, and revenue. You wont find fluff here. Just real, ready-to-use strategies that help you: - Attract high-income clients who value quality over cost. - Stand out from big-box competitors and low-price undercutters. - Maximize off-season marketing for year-round leads. - Craft messaging that speaks to exclusivity, craftsmanship, and lifestylenot just product specs. - Use storytelling, reviews, social proof, and seasonal strategies to create an unforgettable brand. Think of this as your marketing masterclass for scaling your business in the premium home space. If you sell to affluent homeowners and want to be their first callnot their fallbackThe Affluent Buyer Script will show you how. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Do a Competitor Audit (And Why It Might Be the Smartest Marketing Move You Make This Year)
Episode 86
Tuesday, 24 February, 2026
Your clients are already comparing you to someone. The question is — do you know who that someone is? In this episode of The Affluent Buyer Script, we’re talking about competitor audits — what they are, why they matter, and how to use them to sharpen your message, clarify your value, and attract the kind of clients who aren’t just browsing... they’re ready to buy. You’ll learn: What to include in a strong competitor audit (it’s more than just “what they charge”) How to uncover competitors you didn’t even know existed Where to look for strategic gaps you can fill And how to use ChatGPT to speed up the whole process If you're tired of second-guessing your marketing — or if you just want to stop blending in with every other “outdoor expert” on Google — this episode is for you. 🎧 Plus, grab our free Competitor Audit Guide to make this even easier.
