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The Art of Sway  

The Art of Sway

Author: Danielle Wiley, Sway Group CEO

Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Language: en-us

Genres: Business, Entrepreneurship, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it


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Episode 64: The Art of Sway + Maverick Mindshare: The Ultimate Guide to Influencer Campaign Briefs
Episode 64
Monday, 11 May, 2026

This episode explores the art and science of briefing creators effectively. Danielle Wiley and Casey Benedict discuss best practices, common pitfalls, and innovative strategies for crafting impactful briefs that inspire creativity and ensure campaign success. Learn more about your ad choices. Visit megaphone.fm/adchoices

 

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