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Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersAuthor: Jasravee Kaur Chandra
Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box. Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital marketing etc. Facilitated by Jasravee Kaur Chandra, Director, Master Sun, Consulting Brand of Adiva L Pvt.Ltd Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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141 - Ken Hughes on What Does Taylor Swift Reveal About the Future of Marketing?
Episode 141
Tuesday, 20 January, 2026
At 15 years old, Taylor Swift understood something most brands still miss. "Half your time writing material. Half your time talking to fans."She spent 10-15 years doing this EVERY night. On MySpace. On Bebo. On Tumblr. Replying to fans. Showing her world. Building connection. The result? A brand so powerful that fans get her lyrics tattooed on their bodies."Taylor Swift doesn't sell music. She sells belonging," explains behavioral scientist Ken Hughes.Your brand doesn't need better product. It needs better connection. In this podcast Ken Hughes talks about his book "TAYLORMAKING", a strategic playbook for building customer loyalty, brand intimacy, and emotional resonance.Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com
