 |
Almond JourneyBrought to you by The Almond Board of California Author: Almond Journey
This show explores how almond growers, handlers, and other stakeholders are making things work in their operations to drive the industry forward. Host Tim Hammerich is visiting with almond leaders throughout California who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry. Hearing the voices of these industry leaders might spark a connection or idea you can use in your own journey. Thats why we want to feature these stories of innovation, resilience, and community. Language: en Genres: Business, Natural Sciences, Science Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
Episode 96: U.S. Headwinds and Marketing Trends with Laura Morin
Episode 96
Tuesday, 24 March, 2026
In this episode of The Almond Journey Podcast, ABC’s Laura Morin unpacks the significant headwinds facing the U.S. almond market, from declining snack category sales to broader economic pressures reshaping consumer behavior. Morin explains how inflation, shifting priorities and category-wide declines – not just almonds – are challenging domestic demand, and why the path forward will require new strategies to keep almonds relevant and essential. Morin previously joined us on the show last year back in episode 74. “ Snacks have been growing for such a long time, and then within the last couple years, the entire snack category has been seeing declines. It's a very different phenomenon for what’s been happening in the US and I think it is impacting us.” - Laura MorinIn today’s episode:Hear from ABC’s Laura Morin on current marketing efforts and strategyExplore U.S. market headwinds and how almond marketing must adapt Learn how campaigns are evolving beyond health to broader consumer appealThe Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.
