 |
The Voice of ExperienceAuthor: Elke Jones Max Lenderman
"The Voice of Experience" is a bite-sized podcast about the art & science of memorability. Hosted by marketing industry veterans Elke Jones and Max Lenderman, each episode explores what it takes to create unforgettable memories that attach humans to brands, forever. This is a quick, fast-paced and fun master-class, using proprietary quantitative and qualitative data, to reveal insights, identify tactics, and apply measurement to marketing and experiences that ensure the money your brand spends truly delivers memories that matter. Language: en Genres: Business, Life Sciences, Marketing, Science Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
The Milan Olympics and the New Sponsorship Era: From Visibility to Integration
Episode 38
Tuesday, 31 March, 2026
Discover how the Milano Cortina Winter Olympics 2026 signaled a massive shift in Olympic sponsorships and brand integration strategies. Max and Elke dive deep with Corban Baxter, GMR's EVP of Products, exploring what brands can truly learn for LA 28. Uncover integrated brand experiences, personalized fan journeys, AI-driven storytelling, and the critical balance between commercialization and authentic magic. The Olympics are evolving—from simple logo placement to meaningful immersion. So must your brand strategy.
