The Voice of Experience

Author: Elke Jones Max Lenderman

"The Voice of Experience" is a bite-sized podcast about the art & science of memorability. Hosted by marketing industry veterans Elke Jones and Max Lenderman, each episode explores what it takes to create unforgettable memories that attach humans to brands, forever. This is a quick, fast-paced and fun master-class, using proprietary quantitative and qualitative data, to reveal insights, identify tactics, and apply measurement to marketing and experiences that ensure the money your brand spends truly delivers memories that matter.
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Language: en

Genres: Business, Life Sciences, Marketing, Science

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

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On Brand or Off Base: Examining Jimmy Fallon's New Marketing Reality Show
Episode 33
Tuesday, 18 November, 2025

Max and Elke are back, this time discussing NBC's new reality competition show 'OnBrand,' hosted by Jimmy Fallon. They share their thoughts on the show's format, the marketing challenges presented, and their evaluations of standout episodes featuring Marshall's and Pillsbury. The discussion delves into the nuances of creativity in marketing, the importance of consumer insights, and the execution of brand campaigns. But no TV show review would be complete without a numerical rating, so Max and Elke give theirs along with advice for contestants and reflections on the show's entertainment value.