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The Voice of ExperienceAuthor: Elke Jones Max Lenderman
"The Voice of Experience" is a bite-sized podcast about the art & science of memorability. Hosted by marketing industry veterans Elke Jones and Max Lenderman, each episode explores what it takes to create unforgettable memories that attach humans to brands, forever. This is a quick, fast-paced and fun master-class, using proprietary quantitative and qualitative data, to reveal insights, identify tactics, and apply measurement to marketing and experiences that ensure the money your brand spends truly delivers memories that matter. Language: en Genres: Business, Life Sciences, Marketing, Science Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Experience This! The Death of the Old Marketing Playbook
Episode 35
Monday, 12 January, 2026
In the first Voice of Experience of 2026, Max and Elke explore the state of play in lexperiential marketing. They discuss the concept of experience as the new currency, the shift from identity-based marketing to experience-driven narratives, and the implications of AI on human connection. The dialogue emphasizes the importance of meaningful transformation over mere dopamine spikes in marketing strategies, advocating for brands to focus on growth and genuine human experiences.
