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Print to PixelAuthor: Postalytics
Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether youre new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. Youll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If youre ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Nonprofit Leadership and the Future of Fundraising with Derric Bakker #42
Episode 42
Tuesday, 9 September, 2025
In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology.The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance.Chapters:00:00 - Intro01:45 - Derric's Accidental Journey to Leadership05:18 - The Growth and Evolution of DickersonBakker10:20 - The Mission and Success Factors of DickersonBakker15:03 - Client Engagement and the Consulting Model18:21 - Transitioning to a Holistic Consulting Approach23:41 - The 2024 Nonprofit Leaders Study Overview36:07 - Thoughts on Omnichannel Marketing Strategies47:09 - The Importance of Data and Personalization in Fundraising51:33 - Get in Touch with DerricGet in Touch with Derric:DickersonBakker WebsiteMentions:Clark DickersonAndrew OlsenTerry LinhartSimon SinekCargill AssociatesDuke UniversityMore About Postalytics:Postalytics WebsiteLinkedInYouTube
