Innovating Cannabis Podcast

Author: The Mary Jane Society

You may have noticed a little rebranding going on here:) The Mary Jane Society podcast is now the Innovating Cannabis Podcast hosted by Pam Chmiel. You will meet the people innovating and leading in the cannabis industry, both locally, nationally, and internationally, with a focus on business, entrepreneurship, cultivation, manufacturing, retail, brands, science, and policy. Get in touch to talk about your business strategy and explore working together with pam@InnovatingCannabisPodcast.com
Be a guest on this podcast

Language: en

Genres: Business, Education, Entrepreneurship, How To

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

190_Where Cannabis Brands Struggle in Retail Execution
Episode 191
Friday, 17 April, 2026

As the cannabis industry faces tighter margins and harder-to-find profits, many businesses are struggling not just to grow, but to survive. This year, operators are shifting focus. Instead of chasing expansion, they are being forced to rethink how they grow and, more importantly, how they operate efficiently. Today, our guest is Matt Morea, co-founder of PrizmGPS, a company focused on what happens after a product hits the shelf. PrizmGPS helps brands bridge the gap between field sales and in-store execution, bringing a more structured, data-driven approach modeled after industries like alcohol. As Matt explains, most brands don’t lose performance all at once. They lose it quietly, store by store, as merchandising slips, menus become inconsistent, and reorders grow unpredictable. The issue is not distribution. It is a lack of visibility into execution. The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal. Get in touch with pam@InnovatingCannabisPodcast.com.LinkedIn Twitter InstagramPlease like the show to help us reach more listeners🙏🏻 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.