Perfect Balance: An Advertising Law Podcast

Author: Manatt, Phelps & Phillips, LLP

Perfect Balance: An Advertising Law Podcast is a podcast presented by Manatt, Phelps & Phillips, LLP. Host Po Yi examines a broad spectrum of legal issues in advertising and marketing and helps advertisers find a balance between business realities and legal considerations. Manatt is a multidisciplinary national professional services firm known for its groundbreaking approach of bringing together legal services, advocacy and business strategy. Subscribe for notifications about new episodes, review our Advertising Law newsletter and find more information on our services at manatt.com. The views expressed on the podcast reflect the personal views and opinions of the participants and are not intended to constitute legal advice or counsel. Credits Host and Executive Producer Po Yi, Partner, Advertising, Marketing and Media Music Mark July, Courtesy of Shutterstock, Inc.
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Language: en

Genres: Business, Government, Marketing

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Episode 32: Negative Options: A Guide to Understanding Federal and State Legal Requirements
Episode 33
Wednesday, 18 December, 2024

2024 was another big rulemaking year for the FTC. At the end of October, the FTC issued its final Negative Option Rule, which has created quite a stir in the marketing community. Faced with a flurry of court challenges and a different political landscape following the 2024 elections, it is possible that the Negative Option Rule will have a short life span. Despite its uncertain future, the requirements and principles set forth in the Rule align with many of the state automatic renewal laws and may continue to inform how states regulate automatic renewal programs and enforce their laws. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt Consumer Protection partners J.J. Rodriguez and Bez Stern to examine and discuss the key provisions of the Negative Option Rule and their implications, and how the same issues are being addressed by states, including the recent amendments to California’s Automatic Renewal Law.