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Storytelling SchoolAuthor: Kymberlee Weil
One significant change in business and the world-at-large in the past couple of decades is the rise of the storyteller. Join International Speaking Strategist and Detective of Story Kymberlee Weil each week as she, along with her notable guests, take you behind the curtain to explore the world of first person high stakes storytelling. Each episode is designed to give you tools, techniques and tactics that you can put to use immediately. If youre ready to be seen, up your speaking game, increase your confidence, grow your audience and expand your influence, youve come to the right place. Welcome. Language: en Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How the Price of Admission in Storytelling Creates Deeper Audience Connection
Episode 180
Thursday, 5 September, 2024
I’m coaching multiple speakers for an upcoming TEDx event. During the kickoff meeting with one particular speaker, I ask him, “Okay, what’s your idea worth spreading?” He replies, “Kymberlee, that’s easy. I’m going to talk about the 30-year fixed-rate mortgage.” I think, “Wait, what? If this is what you’re focusing on for your TEDx Talk, we definitely need to make 30-year fixed-rate mortgages interesting and shift the audience’s perspective because this isn’t a very sexy topic.” So I ask him, “All right. What’s your earliest memory related to money?” He tells me, “Well, when I was little, I used to go door-to-door selling acacia flowers. That’s when I first realized that people would exchange dollars for something they value.” I stop him right there and say, “That’s the story we need to tell. It’s how the audience will connect with you.” Once an audience cares about you, you’ve earned the right to teach them about what you care about. So he delivers his TEDx Talk and opens with his acacia flower story. Last week, his Talk hit one million views! And perhaps many of those viewers’ perspectives on 30-year fixed-rate mortgages have changed as a result. Speaking of which, my guest Josh Lowman changes the public's point of view often and affects change with every organization and brand he works with. In this episode of the Storytelling School Podcast, you’ll learn about the power of multiple story viewpoints, the price of admission in storytelling to create a deeper connection with your audience, and more. Josh will also answer questions such as: How can you think about point-of-view in story in a different way? What effect does authentic vulnerability in storytelling have on a platform where that’s not typically expressed (like LinkedIn)? And why is change an essential element for stories? What you will learn in this episode: Why switching point-of-view is a powerful tool in capturing your audience’s attention What admission price in storytelling is necessary to grow and resonate with an audience How you can become a much better writer and improve your storytelling sentence-by-sentence Who is Josh? Josh Lowman is the founder and CEO of Gold Front, a category design studio based in San Francisco, California. He has worked with more than 40 C-suite executives and teams to create new categories and market them to their customers. He believes that category design and creation provide the path for business owners and CEOs to cut through the noise and reach their audience. Links and Resources: Gold Front @joshlowman on LinkedIn Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook
