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For Immediate ReleaseNeville Hobson and Shel Holtz analyze the month's news in digital and social media for communications professionals. Author: Neville Hobson and Shel Holtz
Neville Hobson and Shel Holtz analyze the months news in digital and social media for communications professionals. Language: en-us Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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FIR #485: Is It Time to Stop Trying to “Go Viral”?
Tuesday, 21 October, 2025
Things change fast in the digital world. On the other hand, business tactics can be slow to adapt. Crafting content with the intent of "going viral" has been part of the communication playbook for more than a decade. There was never a guaranteed approach to catching this lightning in a bottle, but that didn't stop marketers and PR practitioners from trying. That effort is increasingly futile, as the social media companies that host the content have altered their algorithms, and people are paying attention to different things these days. This has led several marketing influencers to suggest that it's time to move on from the attempt to produce content specifically in the hopes that it will go viral. Neville and Shel share some data points and debate whether going viral should remain a communication goal in this short midweek episode.Continue Reading → The post FIR #485: Is It Time to Stop Trying to “Go Viral”? appeared first on FIR Podcast Network.
