The "Elevate" by MAPS Podcast

Author: Medical Affairs Professional Society

This is the "Elevate" podcast by the Medical Affairs Professional Society (MAPS). MAPS is the premier non-profit global Medical Affairs organization FOR Medical Aairs professionals BY Medical Affairs professionals across all dierent levels of experience/specialty. Together with over 15,000 Medical Affairs members from 280 companies globally, MAPS is transforming the Medical Affairs profession to increase its value to patients, HCPs, industry and society. JOIN THE MOVEMENT!
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Language: en-us

Genres: Business, Careers, Education, Self-Improvement

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Marketing And Why It Matters For Medical Affairs
Episode 45
Tuesday, 25 November, 2025

In this podcast, lead by members of the MAPS Business Knowledge Domain, our experts will:Recognize marketing terminology and implications for Medical Affairs activitiesIdentify the relevance of market analysis for business decision-makingDefine the importance of competitor analysis and forecasting in marketing and salesRecall the value of cross-functional perspectives in decision-makingOutline the consequences of non-compliance in pharmaceutical activitiesProvide a perspective on how Medical Affairs can bring value to marketing and sales organizations