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GTM News DeskWelcome to GTM News Desk, the podcast where Mark Kilens and Rachel Elsts Downey bring you real talk backed by real action. Author: Mark Kilens and Rachel Elsts Downey
Welcome to GTM News Desk, the podcast where Mark Kilens and Rachel Elsts Downey bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, were sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether youre a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Why Your AI Outputs Are Only As Good As the Brain You Fed It with Eric Holland and Anna Furmanov
Episode 41
Tuesday, 21 April, 2026
How do you build messaging that actually sticks across every team that touches it? How do you know when an "insight" is genuinely worth acting on and when it's just a pattern dressed up in a fancy word? What does it take to teach AI to think like you, not just write like a version of you?Mojo Founder Eric Holland and Messaging Whisperer Anna Furmanov reveal what's really broken about how B2B companies develop and distribute their messaging. They dig into why most customer research is pulled from the most biased data available and how to document your decision-making, not just your knowledge, so AI can actually replicate your judgment. They also provide answers to why chasing every new AI workflow is making most marketers worse, not faster. Eric and Anna challenge the idea that volume of insights equals quality of insights, arguing that a single finding that changes how your whole company goes to market is worth more than a hundred tagged Gong quotes.Jump into the action:(00:00) Why B2B research should make you emotional about a lip balm(00:35) What CMOs are actually talking about at conferences right now(04:40) How shame and fear became the default AI adoption strategy(08:41) The difference between AI-exhausted and AI-excited teams(12:44) Four Tendencies and what it means for AI adoption(16:31) Why B2B messaging is broken even at well-funded startups(19:14) What separates Mojo from just pointing Claude at your Notion(27:26) What good writing actually feels like and whether AI can get there(32:17) The solar plexus test and how to know when your copy is working(34:05) Why nuance and emotion are the real gap in AI writing(39:27) Why most insight tools are just pattern-matching machines(44:19) How to check if your researcher is actually any good(47:30) The danger of everyone using the same tools to find the same answers(50:01) What B2B marketing gets wrong that B2C figured out long ago(53:21) Go deep on one thing for a quarter(55:22) Why you should only build what you already know coldConnect with Eric Holland: https://www.linkedin.com/in/eric-holland-not-a-marketer/ Connect with Anna Furmanov: https://www.linkedin.com/in/annafurmanov/ Check out: https://mojopmm.com/ Produced in partnership with Share Your Genius: https://shareyourgenius.com/
