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GTM News DeskWelcome to GTM News Desk, the podcast where Mark Kilens and Rachel Elsts Downey bring you real talk backed by real action. Author: Mark Kilens and Rachel Elsts Downey
Welcome to GTM News Desk, the podcast where Mark Kilens and Rachel Elsts Downey bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, were sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether youre a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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The Product Marketing x Content Marketing Playbook with Camille Trent
Episode 39
Tuesday, 17 March, 2026
How do you create B2B content that actually drives results across markets and teams? How can AI speed up content creation without stripping out the human side of marketing? What do the best marketers know about the overlap between content, product marketing, and SEO?Camille Trent, Content Marketing Lead at Auror, breaks down what it takes to build stronger B2B content in an AI-shaped world. She shares how marketers can turn transcripts, customer conversations, and internal knowledge into better campaigns, why long-form content still works when it’s sharp and well edited, and how content, product marketing, and SEO are becoming more connected than ever. Camille also digs into the balance between creativity and brand fit, arguing that great content starts with knowing your audience and creating something worth their time.Jump into the action:(00:00) How to think about YouTube Shorts for B2B marketing(05:34) What agent-ready content could mean for the future of search(08:37) Why human, thoughtful content will stand out more in the AI era(11:53) How Camille approaches content across global markets(13:32) The real difference between regional messaging and simple localization(17:00) Where AI actually helps in the content creation process(19:20) How to turn transcripts and interviews into campaign gold(22:53) Why content marketing and product marketing are blending together(30:07) Should SEO sit inside product, content, or product marketing?(33:47) Does long-form content still work in B2B?(35:22) How great marketers mine raw content for stories, sales, and product insight(36:12) Why documentation may be the next big content unlock(40:43) What content depth can tell you about buyer intent(43:17) Why the best B2B content starts with a bullseye audience(44:27) Camille’s rule for creativity: hire specialists that fit your brandConnect with Camille Trent: https://www.linkedin.com/in/camillehansentrent/ Check out: https://www.auror.co/ Produced in partnership with Share Your Genius: https://shareyourgenius.com/
