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Scratch: CMO InterviewsAuthor: Rival
Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book from scratch. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. Well hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. Well get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the How I Built This of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers from scratch every day. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Satisfy Built The Most Adored Brand In Running
Episode 108
Monday, 16 February, 2026
Instead of following trends, Satisfy chooses to build a brand that’s different. Daniel said it best: “The easiest way to do something quite different is to not look at anything at all.”In a landscape where brands benchmark competitors and chase fleeting trends, Satisfy focuses on culture. They hire for it before skill, treat customers as guests, and think in decades rather than moments.This philosophy shines through in the Satisfy Pro Team. It’s not just a sponsorship roster, but a reflection of the brand’s commitment to process and discipline. The key takeaway: Most brands chase relevance, but Satisfy builds consistency. They react to culture, while Satisfy hires for it. They aim for long-term impact, not short-term hype.This conversation is a masterclass in long-term brand strategy and the discipline of saying no.Watch the video version of this podcast on Youtube ▶️: https://youtu.be/CRUMwdDoj5o🖊️Mentioned in the show:Satisfy Pro Team - https://satisfyrunning.com/pages/satisfy-pro-team-Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Scratch is hosted by Eric Fulwiler, and he’s joined by Daniel Groh of SATISFY in this episodeFind Rival online at www.wearerival.com, LinkedInFind Eric on LinkedInFind Daniel on LinkedinSay hi at media@wearerival.com, we’d love to hear from you. Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach. Past guests include CMOs from Mastercard, GE, Shell, Hyperloop, Adobe, PepsiCo, and Papa Johns.If you’re interested in learning more about marketing from successful CMOs, we compiled a list of the top 5 CMO podcasts to listen to in 2024; check it out here 🔗 https://www.wearerival.com/content-hub-articles/cmo-podcasts-you-cannot-afford-to-miss-in-2024
