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The Beautiful Business PodcastAuthor: The Wow Company
Welcome to the Beautiful Business Podcast, where we believe that success and sustainability go hand in hand. In each episode, we delve into the strategies, tools, and connections that can transform your business into a force for good. Our expert guests, ranging from agencies and consultancies to tech trailblazers and entrepreneurs, share their insights and experiences, offering you actionable advice that can drive both profitability and purpose. Whether you're an established leader or an aspiring entrepreneur, this podcast aims to empower you with the knowledge, inspiration, and connections necessary to drive positive change in your organisation and beyond. Each episode is designed to provide you with practical takeaways that can be applied immediately, helping you unlock your full potential as a leader and create a thriving business that makes a lasting difference. So, whether you're seeking fresh ideas or new perspectives tune in to the Beautiful Business Podcast and embark on a transformative journey towards sustainable success. Let's build a beautiful future together. The podcast is powered by The Wow Company and if you're dedicated to building a Beautiful Business you can also check out http://wowco.uk/beautifulbusiness (wowco.uk/beautifulbusiness) Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Drive Profitable Growth with Daniel Priestley and Peter Czapp
Episode 28
Wednesday, 28 January, 2026
In this special live episode of the Beautiful Business Podcast, host Chloe Bannister is joined by two business heavyweights, Daniel Priestley, international speaker and best-selling author, and Peter Czapp, co-founder of The Wow Company and BenchPress. Join the pair for a powerful discussion on how to drive profitable agency growth in today’s economy. With data, stories, and practical advice, this episode is packed with strategies for agency founders who want to grow without sacrificing profit or purpose.From identifying the right metrics to rethinking client acquisition, and from the psychology of pricing to the potential of AI, Daniel and Peter offer a candid and insightful look at what it takes to run a truly beautiful business in 2026 and beyond.Topics Covered:Why profitable growth is harder than ever, and what to do about itThe metrics that really matter: gross profit, revenue per person & conversion ratesWhy most agencies fail at ROI reporting (and how to fix it)Choosing the right clients (and walking away from the wrong ones)Creating demand with waiting lists, assessments, and positioningAvoiding the red ocean: niching, campaigning, and speaking to budget holdersThe mindset shift that separates successful agency owners from the restPractical applications of AI for agency performance and team capabilityBuilding a founder brand and becoming a key person of influenceThe power of specialisation, recurring revenue, and long-term client valueKey Takeaways:Focus on outcomes, not outputs: ROI drives retention and referrals.Campaign, don’t niche: own your positioning without limiting growth.Build demand before supply: profitable agencies have waiting lists.Clients buy confidence, be the expert who makes their decision easy.Don’t confuse revenue with success. Chase profitability, not just growth.About the Guests:Daniel PriestleyEntrepreneur, international speaker and best-selling author of books like Oversubscribed and Key Person of Influence. Daniel helps founders build demand-led businesses and scale with impact.🔗 LinkedInPeter CzappCo-founder of The Wow Company and creator of BenchPress, the UK’s largest survey of independent agencies. Peter works with agencies daily to improve profitability, resilience, and leadership clarity.🔗 LinkedInLinks & Resources:ScoreApp: Daniel’s lead generation platform for smart business assessmentsBenchPress Survey: The annual report on agency performance and profitabilityOversubscribed by Daniel Priestley: Buy the bookKey Person of Influence by Daniel Priestley: Buy the book
