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Marketing Ink: Big Ideas for Local BusinessesAuthor: Allie Bloyd
Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Harnessing AI for Authentic Marketing
Monday, 3 November, 2025
In this episode of Marketing Inc, Allie Bloyd interviews Molly Mahoney, a former musical theater performer turned marketing expert. They discuss Molly's journey from performing arts to online education, the evolution of AI in marketing, and the importance of authenticity in content creation. Molly shares her experiences with early business failures, the rise of messenger bots, and how to effectively leverage AI tools for marketing. The conversation emphasizes the significance of community, finding one's unique voice, and the future of AI in business strategies. Chapters 00:00 - Introduction to Molly Mahoney 02:18 - Molly's Journey from Performer to Marketer 04:15 - Lessons from Early Failures 08:11 - The Shift to Messenger Bots 10:10 - Discovering the Power of Messenger Bots 14:14 - Embracing AI in Marketing 17:34 - Navigating the Challenges of AI 20:45 - Aha Moments in AI Utilization 29:11 - The Importance of Foundations in Marketing 30:24 - The Value of AI in Content Creation 31:47 - Identifying Your Brand Voice 34:36 - Creating Engaging Content Strategies 39:57 - Leveraging AI for Creative Projects 41:15 - Exploring New AI Tools 48:12 - Navigating the Overwhelm of AI Tools 53:07 - Defining Your Dream Life
