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Marketing Ink: Big Ideas for Local BusinessesAuthor: Allie Bloyd
Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydmedia.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Building Scalable Offers, Pricing That Converts, and Hooks That Sell
Thursday, 19 June, 2025
Ready to build a business model that doesn’t just grow—but scales with ease and profit? In this foundational training, Allie Bloyd kicks off Day 1 of her live event with a powerful walk-through of the exact strategies she used to grow a multi-million dollar business—while still having time for family, faith, and farm life. You’ll learn how to build irresistible offers, structure your pricing to hit your revenue goals, and craft magnetic hooks that grab attention and drive action across ads, emails, and social content. Whether you run a local business, online service, SaaS, or coaching program, these are the pieces that make marketing work. This isn’t theory. It’s real-world tested strategy from someone who’s built it, scaled it, and coached 700+ business owners through it. 💡 What You’ll Learn in This Episode: Why most business owners struggle with lead gen—even when they’re successful The 7-part “Insane Offer” structure that boosts conversions and reduces fulfillment burnout How to reverse-engineer your pricing based on your 180-day revenue goal Why high-ticket ≠ high effort (and how to make your offers easier to deliver) How to build a front-end, core, and back-end offer suite that works together Using AI like ChatGPT and Claude to fast-track avatar clarity, pricing logic, and offer structure 20+ magnetic hook formats and how to choose the best one for your business The psychology of why people buy—and how to frame your offer around it What to avoid in scaling your business model (and how to keep profit margins healthy) 🚀 Resources Mentioned: 📚 Download the “Why People Buy” worksheet 📂 Access the hook templates & offer prompt bank inside Local Marketing Mastery ⚙️ Explore Online Profits AI: https://onlineprofits.ai 🎓 Apply for Allie’s 12-Month Mentorship: https://alliebloyd.com/marketing-mentorship 💬 Book a strategy call: https://alliebloyd.com/book TIMESTAMP 00:37 Welcome and Introduction 00:46 Understanding Business Challenges 04:04 Personal Journey and Early Experiences 06:35 Career Shifts and Learning Opportunities 12:17 Starting and Growing a Business 25:48 Developing High-Converting Offers 34:33 Identifying Core and Front-End Offers 35:03 Leveraging AI Tools for Business 35:41 Structuring a Three-Tier Offer Suite 36:40 Pricing Strategies and Value Perception 37:40 Understanding Why People Buy 38:11 Marketing Agency Insights 39:08 Volume and Pricing Considerations 40:52 Cost, Profit, and Pricing Logic 43:46 Targeting the Right Audience 55:22 Crafting Magnetic Hooks and Ad Angles 01:01:01 Using Hooks in Various Content Formats 01:02:49 Developing Effective Ad Creatives 01:07:57 Launching a New AI Sales and Marketing System
