Marketing #Unfiltered

Author: Sophia

In Marketing #Unfiltered," you dont just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business the hilarious, the traumatic, and the omg thank god Im not the only one. Hi! Im Sophia Parra and Im a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if youre craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. Ive got painfully relatable stories to make you laugh (or cry ), and strategies and perspectives that will help you show up consistently and effectively.
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Language: en-us

Genres: Business, Marketing

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Ep 199 | Get Visible in 10 Minutes a Day (Without Social Media) with Kelly Sinclair
Episode 199
Tuesday, 2 December, 2025

Kelly Sinclair took the entire summer off social media and had her highest-income summer in four years. How? By redefining visibility as a daily habit that has nothing to do with performative posting and everything to do with building actual relationships. In this refreshingly honest episode, Kelly shares why she declared 2025 "the year of only if it's a hell yes," how she got a client while working at a bookstore with a messy hair bun, and why visibility is about taking one strategic action every single day, not checking off boxes to feel productive. From building custom AI tools to help you take messy action to the reality of cycling back to "I don't know what I'm selling" eight years into business, this episode is permission to let it be easy.Here's What We Cover:Performative visibility vs. strategic visibility: Why posting on Instagram with 65 followers is literally doing nothing for your business (and what to do instead)The 10-minute daily visibility habit that changed everything: How one local media pitch led to a multi-millionaire podcast guest, a speaking gig in Nashville, and collaboration opportunities that keep comingWhy bundles are Kelly's favorite list growth strategy right now: How she launched a bundle on her birthday, went biking and bar hopping, and woke up to 230 new subscribersHow to use AI for visibility without sounding like AI wrote it: Why you need a brand calibrator (not just prompts) to train AI to actually sound like youBuilding custom GPTs: Valerie the Visibility Auditor and Sarah the Sprint Coach: Kelly's interactive AI tools that assess your visibility actions and coach you through taking strategic moves…and the list doesn’t stop there!Resources Mentioned:90-Day Visibility Sprint Starter Kit (FREE): https://kellysinclair.thrivecart.com/the-90-day-visibility-sprint-podcast/Entrepreneur School Podcast: https://entrepreneurschool.ca/podcast/Connect with Kelly: www.instagram.com/ksco_kelly/