Back to the F**kture

Author: The Future Laboratory

Language: en

Genres: Business, Technology

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S3 Ep3: S3 Ep3: Leila Fataar on Building Culture-Led Brands
Episode 3
Tuesday, 4 November, 2025

In the latest episode of Back to the F**kture!, Leila Fataar, founder of Platform13 and author of Culture-Led Brands, explores how culture-led branding – rooted in real people and real contexts, not marketing gimmicks – can help brands remain relevant in uncertain times.