Trigger Strategy

Digging into strategy and sense-making while taking our baby for a walk

Author: Tom Kerwin and Corissa Nunn

Were Tom and Corissa from Crown & Reach, and we'd love to see you over at Tentacles: https://shows.acast.com/tentaclesWith over 100 episodes, our podcast is the best bad podcast out there. By which we mean: raw, unfiltered, unedited conversations. We talk about strategy, sense-making, and the blurry edges between work and all the other stuff. Because sometimes feeling your way through the fog with limbs outstretched is the only way to move forward. Hosted on Acast. See acast.com/privacy for more information.
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Language: en

Genres: Business, Entrepreneurship, Management

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105: We've rebranded... Trigger Strategy is now Tentacles by Crown & Reach
Episode 105
Saturday, 7 June, 2025

Hands up, who else loves a spot of brand-flavoured navel-gazing? Two years ago we picked the company name Trigger Strategy Group in a last-minute scramble for our first client project. The name has, shall we say, one or two issues. (On the upside, it was a perfect example of Hard Test Easy Life: if you can make something work despite its flaws, you know you might be onto something.) But it was about time we gave things some proper thought.How naming a company in 20 minutes can haunt you for 2 yearsThe surprising violence baked into “trigger strategy” (thanks, game theory)The difference between command, control, and cephalopodsWhat bees, psychiatric hospitals, and chatGPT have in commonIn short, our company is now called Crown & Reach, and our podcast is called Tentacles.Why? To find out, you'll have to listen...References:Hard Test Easy Life https://triggerstrategy.substack.com/p/stop-polishing-turd-products-withInnovation Tactics Pip Deck https://pipdecks.com/products/innovation-tacticsDave Kang's Octopus Life https://davekang.substack.com/Taylorism - Frederick Taylor’s scientific management model Coherent Heterogeneity, a concept from complexity thinking https://cynefin.io/wiki/Common_fallaciesChildren of Time by Adrian TchaikovskyOther Minds by Peter Godfrey-SmithCrown & Reach Website https://crownandreach.com/ Hosted on Acast. See acast.com/privacy for more information.