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The Marketing MisfitsAuthor: The Marketing Misfits
Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success. Hosted by Ausha. See ausha.co/privacy-policy for more information. Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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15 Years of Sourcing Secrets in 60 Minutes... | Kian Golzari
Tuesday, 25 November, 2025
From sourcing 24-karat gold iPhones for Real Madrid stars to navigating the chaotic landscape of new Trump Tariffs, Kian Golzari has seen it all. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with one of the world's leading sourcing experts to break down exactly how smart brands are adapting their supply chains in 2025. Kian reveals his "insider" strategies for legally reducing tariff costs, why the "China +1" strategy is non-negotiable, and the massive mistakes Kickstarter creators make that leave them bankrupt. Plus, find out why top entrepreneurs are flocking to Dubai. 🕒 In This Episode: 00:00 - Sourcing 24k Gold iPhones for Lamine Yamal, Mbappé & Jude Bellingham 04:15 - Sourcing from the Crib: Kian’s early start in China 09:30 - The Tariff Hack: How to split "Product Development" from "Unit Cost" to save thousands 13:45 - China +1 Strategy: When (and where) to move your manufacturing 19:20 - Why you must visit the factory (The "Face-to-Face" Advantage) 26:50 - Direct vs. Sourcing Agents: Which is right for you? 33:10 - The Kickstarter Curse: Why creators fail to deliver (and how to fix it) 45:00 - Currency Exchange Hacks: Using RMB vs. USD to get discounts 51:30 - Why entrepreneurs are moving to Dubai (Tax-free living & safety) 💡 Key Takeaways: The Tariff "Consulting Fee" Strategy: Learn how to separate your R&D costs from your COGS on the commercial invoice to legally lower the value of goods subject to tariffs. Don't Ghost Your Supplier: When tariffs hit, don't panic. Use the "50/50 Split" negotiation tactic to share the burden of rising shipping or tariff costs with your manufacturer. Kickstarter Reality Check: Never launch a crowdfunding campaign without a final production sample in hand. The "Coolest Cooler" disaster is a lesson for everyone. This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits #SourcingTips #ChinaTariffs #AmazonFBAHosted by Ausha. See ausha.co/privacy-policy for more information.
