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Legends of Adtech PodcastA podcast by The Digital Voice and Adtech Juice Author: The Digital Voice
Adtech moves fast. Yesterdays innovation is todays warm-up act. Welcome to Legends of Adtech, created in conjunction with The Digital Voice and Adtech Juice: the podcast where we go beyond the buzzwords and straight to the people at the cold face of the adtech industry. Every two weeks, we sit down with the industrys boldest thinkers, pioneers, and disruptors, to find out how theyre rewriting the game. This is their story. The Legends of Adtech podcast is where the industry's biggest voices spill their secrets. This season, we're turning the spotlight on six past winners of ExchangeWires Adtech Personality of the Year: the biggest names, trailblazers and innovators in the adtech and martech industries and what makes them tick. From career-defining moments to fearless future-gazing, were digging into what really makes an adtech legend, leaving no stone unturned as we hear from industry legends on what really matters in the advertising world today. Join hosts Julia Linehan and Kasey Pass as they take a deep dive into what makes the industry tick and face the future of adtech. Also listen to our previous seasons of Off Record, On Point: The Workplace Culture podcast from Digital Voice. Off Record, On Point is a deep dive into workplace culture, from leadership to authenticity, mentoring to gender equality. Uncovering the biggest secrets and most under-discussed topics in the AdTech and MarTech industries, we leave no stone unturned as we hear from industry legends on what really matters in the advertising world today. All off record, all on point! To stay up to date on what, where, and when at Adtech Juice and The Digital Voice make sure to follow us on our other social channels too: LINKEDIN: https://www.linkedin.com/company/adtechjuice YOUTUBE: https://www.youtube.com/@thedigitalvoicePR WEBSITE: https://www.adtechjuice.com For the latest news, visit https://www.thedigitalvoice.co.uk Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Digital Out-of-Home: Big screens, big promises - Legends of Adtech Podcast
Episode 2
Thursday, 30 April, 2026
Digital Out of Home is having a moment. It now accounts for the majority of OOH spend, it’s programmatic, data-driven, and increasingly positioned as a serious player in the performance marketing mix. But behind the growth and the headlines, there’s a bigger question: is it actually working as well as we think it is?In this episode of Legends of Adtech, Julia Linehan sits down with Tom Barbour, Sales Director UK at Vistar Media, to unpack the reality of programmatic DOOH – what it does well, where it's headed and what brands are getting wrong.From measurement challenges and attention myths, to creative limitations and the role of AI, this is a no-nonsense look at one of the fastest-growing channels in media.Welcome to Legends of Adtech: the podcast where we go beyond the buzzwords and straight to the people at the coalface of the adtech industry. Every two weeks, we sit down with the industry’s boldest thinkers, pioneers, and disruptors, to find out how they’re rewriting the game. This is their story.Connect with Tom: https://www.linkedin.com/in/tomabarbour/Learn more about Vistar Media: https://www.vistarmedia.com/About Tom:Tom is a proven commercial leader with 14 years of experience driving revenue growth for prominent ad-tech businesses. Most recently leading the successful launch of Vistar Media's programmatic digital out-of-home offering to top tier media agencies in London.Prior to Vistar Media, Tom worked for a raft of digital media companies including Opera Mediaworks, Blis and GumGum. At GumGum he was managing a team of five and looking after the revenue of major agency holding companies including Dentsu, Publicis and Omnicom. Growing this agency patch from circa £1m in 2019 to £15m+ in 2024.Tom’s career trajectory reflects deep expertise in programmatic advertising, international sales management, and business development across the evolving digital media landscape.About The Digital Voice™ & Adtech Juice:The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!Adtech Juice is The Digital Voice™'s brand new adtech learning hub, where you can level up your adtech knowledge no matter your learning level. Dive in:ADTECH JUICE: https://www.adtechjuice.comLINKEDIN: https://www.linkedin.com/company/adtechjuiceTIKTOK: https://www.tiktok.com/@adtechjuiceTHE DIGITAL VOICE™: https://www.thedigitalvoice.co.ukTo stay up to date on what, where, and when at TDV make sure to follow us on our other social channels too:LINKEDIN: https://www.linkedin.com/company/thedigitalvoiceYOUTUBE: https://www.youtube.com/channel/UCQU3YMC9i7AFVET9NtmsaiQINSTAGRAM: https://www.instagram.com/thedigitalvoicePROUR PODCAST: https://www.adtechjuice.com/podcastFor the latest news visit https://www.thedigitalvoice.co.uk
