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PASSION to PROFITAuthor: Philippa Craddock
Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what youre naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place. Language: en-gb Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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103. FROM CREATIVE TO CREATIVE BUSINESS OWNER
Episode 103
Wednesday, 13 August, 2025
There's an invisible line that many creative entrepreneurs struggle to cross, from seeing yourself as a creative person who happens to sell their offerings, to stepping fully into being a creative business owner. It sounds like a small difference, but it changes absolutely everything about how you operate. This final episode of our summer series is about making that shift and owning your identity as a professional creative business owner. Your creativity doesn't diminish, it becomes your unique business advantage when treated with the professional respect it deserves. Key Moments: [02:01] The invisible line: creative person vs. creative business owner [04:21] Why "humility" about your work actually holds everyone back [06:45] Simple systems that signal professional seriousness [08:35] You're not becoming a business owner, you already are one! Notable Quotes: "When you show up as a confident business owner, you give your clients permission to see you that way too. They trust you more, they value your input more, they're happier to pay your prices, and they refer you to others with confidence." "You're not just creative. You're a creative business owner. Own it, because the world needs what you have to offer." Resources Mentioned: Read: This Week's Full Journal Post Pinterest experiment: Follow Along with My Pinterest Experiment Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: What resonated most with you about stepping into your identity as a creative business owner? I'd love to hear about your own identity shifts or the small professional systems you're implementing this week. Share your thoughts with me on Instagram, I read every message however old the podcast and love connecting with you. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new programmes and community launches. Plus, you'll be the first to know when The Base Notes community opens again.
