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PASSION to PROFITAuthor: Philippa Craddock
Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you're naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place. Language: en-gb Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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135. HOW DO I GET THE RIGHT CLIENTS TO FIND ME?
Episode 135
Wednesday, 25 March, 2026
The question I've been asked so many times recently. How do I get the right clients to find me? And it's funny, because the answer is almost never what people expect. It's not about marketing. It's not about Instagram. It's not even about being more visible. There's something else going on, and I think it's the missing piece that nobody's really talking about. This episode has the potential to change everything about how you attract the right clients to your creative business... Key Moments: [01:20] The question I've been asked so many times recently and why the answer is almost never what people expect. [03:15] Four completely different creative entrepreneurs, four completely different businesses, all stuck for exactly the same reason. [07:20] My shift from being just another florist and what changed when I finally understood what made my work different from everyone else's. [08:49] The interior designer who uncovered the thread running through her work and what happened next. [11:40] Why more and more creative entrepreneurs are turning to AI for their marketing and why it might be making things worse, not better. Notable Quotes: "Vague doesn't attract the right people!" Resources Mentioned: Read: This Week's Full Journal Post A Free Live Conversation - The Missing Piece Link: The Six Month Programme - The Bright Line Link: The Base Notes Subscribe to our Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com Share Your Insights: What's the one thing about your work that clients consistently respond to, even if you've always taken it for granted? I'd love to hear. Drop me a line on Instagram and start a conversation. Never Miss an Episode: Subscribe to my weekly newsletter for first access to new content, behind-the-scenes insights, and resources to support your creative business,
