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PASSION to PROFITAuthor: Philippa Craddock
Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you're naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place. Language: en-gb Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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125. WHY AUTHENTICITY & STORY TELLING MATTER MORE THAN EVER
Episode 125
Wednesday, 14 January, 2026
Instagram's head just said something that changes everything for creative businesses: the bar has shifted from "can you create?" to "can you make something that only you could create?" With AI-generated content flooding platforms, authenticity isn't just good marketing anymore, it's your competitive advantage. In this explores we explore why being completely yourself might be the most strategic move for creative entrepreneurs right now, plus the four storytelling questions that clarify your entire brand. Your real strengths and authentic approach are what will cut through the noise and help you build something genuinely exceptional. Key Moments: [01:49] Why authenticity matters more than ever right now [04:23] What Adam Mosseri, Head of Instagram had to say [06:31] What being yourself in your brand actually means [09:40] Four storytelling questions that bring instant brand clarity [18:18] Your next step: How to make people feel part of something bigger Notable Quotes: "The bar is shifting from 'can you create?' to 'can you make something that only you could create?'" Adam Mosseri, Head of Instagram Resources Mentioned: Read: This Week's Full Journal Post Link: Podcast Episode 116 Why I Do What I Do Link Podcast Episode 123, A Differnt Kind Of Year Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Send an Email: news@philippacraddock.com Share Your Insights: What parts of your real self could you bring more fully into your business? I'd love to hear how you're thinking about authenticity in your brand. I would love you to DM me on Instagram so many of our wonderful conversations provide content for future episodes. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. You'll get practical support for building your creative business in ways that feel genuinely yours.
