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PASSION to PROFITAuthor: Philippa Craddock
Welcome to Passion to Profit, the business podcast for creative entrepreneurs ready to build a profitable, sustainable business. Your host, Philippa Craddock, believes the most successful businesses are built by recognising and embracing what you're naturally brilliant at. Having grown her own design business from the kitchen table to a seven-figure global brand, she now helps creative business owners build energising, thriving businesses that truly value their time and expertise. Each week, Philippa shares practical, jargon-free advice on pricing, marketing, mindset, and growth, helping you charge what you're worth, show up with confidence, and build a business around your strengths, without the burnout. If you're ready to turn your passion into real profit, you're in the right place. Language: en-gb Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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128. I'M GOOD AT WHAT I DO... SO WHY IS BUSINESS STILL SO HARD
Episode 128
Wednesday, 4 February, 2026
You're talented. Your clients love your work. So why does business still feel so hard? This episode explores the disconnect many creative entrepreneurs experience between being genuinely skilled at their craft and struggling to build a sustainable business. What I've discovered is that the very abilities that make you brilliant at your creative work are exactly the same skills that make the business element work, you're simply learning to apply them in a different way. Key Moments: [00:00] The disconnect between your creative work and running the business side [03:48] Why creative and business skills aren't separate abilities [05:58] How understanding what matters translates from creative work to business strategy [09:27] The real reason talented creatives get stuck [10:47] Practical examples: applying your creative thinking to business growth [17:30] Why business frameworks designed for others don't work for creative minds [18:49] The Difference it makes Notable Quotes: "The very same abilities you use to create brilliant work translate directly into the business side of what you do, but it's very easy not to necessarily see the connection." Resources Mentioned: Read: This Week's Full Journal Post Listen to last week's episode: No One Talks About This Free Guide: Becoming Thoughtfully and Confidently Persistent Link: The Base Notes Waitlist Subscribe to our Weekly newsletter Website: www.philippacraddock.com Email: hello@philippacraddock.com Share Your Insights: Have you experienced a disconnect between your creative work and the business side of what you do. I'd love to hear how you're beginning to see the connection between your creative abilities and business skills. Send me a DM on Instagram I read and respond to every message. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Building successful creative businesses that feel true to who you are.
