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Is Anything Real In Paid Advertising?Whats actually working in marketing and whats just noise. Author: Adam W. Barney
Whats actually working in marketing and whats just noise? Hosted by Adam W. Barney, author of Make Your Own Glass Half Full and founder of Scale Smarter, this podcast brings honest, high-energy conversations with the operators, creators, and founders redefining how business growth really works. From agency leaders and AI innovators to storytellers and strategists, Adam dives into what drives sustainable success not vanity metrics. Together, they unpack the systems, creativity, and human energy behind 100M in advertising experience, real campaigns, and the lessons learned along the way. No fluff. No funnels. Just whats real and how to scale smarter. Ready to install your Energy-Driven Leadership OS? Book your 20-minute exploration https://calendly.com/adamwbarney/explorationplugin-20min Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Always Be Testing: Real SEO/SEM Plays for 2026 | Ep. 43 w/ Peter Kalanda (3 Horizons Interactive)
Episode 43
Wednesday, 18 February, 2026
“SEO isn’t dead...LLM search just rewards brands that ship the fundamentals and answer real questions.”If you feel like your ad dollars buy less every month, you’re not imagining it. Peter Kalanda (Co-Founder, 3 Horizons Interactive) and I unpack what’s still real in SEO/SEM...and where to double down as LLM search starts stealing clicks.HighlightsPaid as visibility tax vs. conversion: how to target so small budgets don’t vaporize. Run SEO and SEM as one system (structure, titles, keywords, quality score). Local/service landing pages that rank...and don’t clutter your nav. ABT: Always Be Testing from forms to fulfillment. LLM search is already in analytics; teach users branded prompts to find you. Chapters0:00 Cold open1:00 Peter’s path, hospitality → EY → SEO/SEM5:00 Paid that actually converts7:15 SEO + SEM together8:30 Landing-page pattern11:30 ABT: Always Be Testing12:10 First fixes13:00 AI design vs human design16:00 LLM search strategy18:30 Free mini-audit & closeGuest Links• 3 Horizons Interactive: 3h-i.comHost Links / CTAs• Transition Leadership Foundation Call (20 min): https://calendly.com/adamwbarney/foundation-call-20min• Subscribe on YouTube: https://youtube.com/@adamwbarney
