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Flourish Academy PodcastAuthor: Heather Lahtinen
Our purpose at the Flourish Academy is to leave people better than we found them. We hope to inspire and motivate you to reframe your thinking in a way that serves you. Our hope is that you will reply with, "wow, I never thought of it that way." Language: en Genres: Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Podcast Ep 436 - The Sales Prediction That's Costing You Money
Episode 436
Monday, 19 October, 2026
Stop trying to guess what your photography clients are going to spend. You might be costing yourself sales before the conversation even begins. Have you ever looked at a potential client and decided they probably won't invest in your larger package, or convinced yourself someone is going to make a huge purchase before they've even seen their photos? In this episode, Heather explores how assumptions about clients' spending habits can affect your confidence, sales approach, and revenue. Learn why sales confidence isn't about predicting what someone will buy; it's about presenting your offers confidently, creating an excellent client experience, and letting your clients decide for themselves. Key Takeaways: Stop trying to predict what clients will spend. Your assumptions aren't reliable financial information, even when they feel convincing. Don't emotionally spend a sale before it happens. Counting imaginary revenue toward your goals can make a perfectly reasonable purchase feel like a failure. Your clients aren't responsible for your expectations. They haven't agreed to the story you've created in your head about what they should buy. Stay out of other people's pocketbooks. You cannot accurately determine what someone values or can afford based on their appearance, car, neighborhood, or profession. Don't decide for your clients. If you assume someone won't purchase your premium collection, you may never give them the opportunity to choose it. Present every option with confidence. Show your larger collections, albums, wall art, and other offers with the same enthusiasm, regardless of what you think a client will spend. Neutrality isn't pessimism. You can believe in your work, set ambitious revenue goals, and still acknowledge that you don't know what one particular client will buy. Your job is to create the opportunity for the sale. Provide an excellent experience, make clear offers, explain the possibilities, and help clients make informed decisions. Sales confidence means being comfortable with uncertainty. You don't need to know whether a client will spend $500 or $5,000 to sell well. Pay attention to what your predictions are doing for you. Are you trying to protect yourself from disappointment, create excitement, or decide how much effort a client deserves? Let your clients surprise you. Loosen your attachment to predictions and give people the opportunity to say yes. Work on the thinking beneath your strategy. Even the best sales process won't help if your assumptions quietly convince you not to use it. What if the biggest thing standing between you and your next big sale is an assumption you've already made about your client? What if you're losing opportunities—not because people won't spend, but because you've decided what they'll buy before you even make the offer? Discover how to stop predicting, stop holding back, and start selling with confidence—even when you have no idea what the outcome will be. Press play and learn the sales mindset shift that could change the way you approach every client, every offer, and every opportunity to grow your revenue. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Join our next free coaching workshop: www.getcoachedbyheather.com Connect: Heather Lahtinen: Website, Facebook, Instagram
