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Flourish Academy PodcastAuthor: Heather Lahtinen
Our purpose at the Flourish Academy is to leave people better than we found them. We hope to inspire and motivate you to reframe your thinking in a way that serves you. Our hope is that you will reply with, "wow, I never thought of it that way." Language: en Genres: Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Podcast Ep 432 - You know what to do, why aren't you doing it?
Episode 429
Monday, 21 September, 2026
In this episode, Heather explores why we get distracted when a task feels uncomfortable and how avoidance often has less to do with discipline and more to do with our desire to escape discomfort. From editing thousands of images to marketing, sales, and bookkeeping, Heather breaks down how to identify the real reason you're avoiding something and create practical systems that work with your brain, energy, and business. Discover how replacing "I should" with "I could" can reduce shame, increase choice, and help you build a business you can actually trust yourself to run. Key Takeaways: Distraction is often an attempt to avoid discomfort. Your brain may be seeking relief from tasks that feel boring, complicated, uncertain, or emotionally risky. Distraction doesn't automatically mean you're lazy. Understanding the discomfort underneath your behavior helps you respond more effectively. False productivity can disguise avoidance. Completing comfortable tasks may feel productive while allowing you to avoid the work that matters most. Get curious instead of judgmental. Ask yourself, "What am I thinking and feeling right now?" when you notice yourself trying to escape a task. Identify the specific discomfort. Is the task too big, confusing, boring, uncertain, or demanding for your current energy? Make the work less painful. Break tasks into smaller sections, create finish lines, add rewards, schedule breaks, or ask for support. Replace "should" with "could." "I should do this" creates pressure, while "I could do this" introduces choice. You can want the result without enjoying the task. It's possible to value the outcome while disliking the work required to achieve it. Stop designing systems for an imaginary version of yourself. Build strategies around your real energy, responsibilities, and working style. You don't need the universally perfect productivity system. You need a system that works for your brain and your business. Experimentation builds self-trust. When you find a process that works, you spend less time negotiating with yourself. Your goal isn't to love every task. Your goal is to create systems that make the work manageable and sustainable. What if the task isn't the problem—the way you're asking yourself to do it is? What if you could stop fighting yourself and finally create a system your brain can trust? The solution to your productivity struggles may not be more discipline, but a completely different approach. Press play and discover how to make the work less painful, stop the avoidance cycle, and build a business that works for YOU. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Join our next free coaching workshop: www.getcoachedbyheather.com Connect: Heather Lahtinen: Website, Facebook, Instagram
