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Flourish Academy PodcastAuthor: Heather Lahtinen
Our purpose at the Flourish Academy is to leave people better than we found them. We hope to inspire and motivate you to reframe your thinking in a way that serves you. Our hope is that you will reply with, "wow, I never thought of it that way." Language: en Genres: Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Podcast Ep 438 - You Know What You Need to Do, Why Aren't You Doing it?
Episode 438
Monday, 2 November, 2026
What if you could stop forcing yourself to do the things that grow your photography business—and start becoming the person who naturally does them? You already know you need to follow up with inquiries, market your work, ask for referrals, and make direct offers. So why is it still so hard to actually do them? In this episode, Heather shares a hilarious personal story about how calling herself an "athlete" completely changed the way she approached her habits. She reveals a surprisingly simple identity-shifting strategy that can help photographers overcome procrastination, build confidence, and take consistent action in their businesses. You don't need more discipline. You might need a new way of seeing yourself. Key Takeaways: Knowing what to do doesn't mean you'll automatically do it. The gap between knowledge and action is often driven by thoughts, hesitation, and your relationship with discomfort. Stop negotiating with comfort. When you constantly debate whether to do an uncomfortable task, comfort will often win. Your identity influences your actions. How you see yourself can shape the behaviors you naturally begin to practice. You don't have to force every habit. Instead of focusing on a long list of tasks, consider who you want to become and what that person would do. Try on a new identity. You don't have to believe it is completely true before you begin practicing it. Ask, "What would a business owner do?" This simple question can help you move from procrastination to action. Become a relationship builder. Stay in touch with clients, follow up, and make it easy for people to refer you. Become a guide. Clearly explain your offers, help clients make decisions, and show them how to book. Become someone who creates opportunities. Don't wait to be discovered. Reach out and invite people to work with you. A new self-concept can create a new standard. When you think of yourself differently, the actions you take may begin to feel more aligned with that identity. Make business growth fun. Heather's athlete story demonstrates how humor and playfulness can help make a shift feel easier. You don't need to become perfect to take action. You can start practicing the identity you want to embrace today. Choose one identity and take one action. The strategy doesn't require a complicated process. Start with a simple question and follow through. What if the reason you're struggling to grow your photography business isn't a lack of discipline—but the way you see yourself?What if following up, marketing, and making offers could become easier simply by changing the identity you're practicing? Discover Heather's hilarious "I'm an athlete" story and the surprisingly powerful mindset shift that transformed the way she approached action. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Join our next free coaching workshop: www.getcoachedbyheather.com Connect: Heather Lahtinen: Website, Facebook, Instagram
