 |
Flourish Academy PodcastAuthor: Heather Lahtinen
Our purpose at the Flourish Academy is to leave people better than we found them. We hope to inspire and motivate you to reframe your thinking in a way that serves you. Our hope is that you will reply with, "wow, I never thought of it that way." Language: en Genres: Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Podcast Ep 421 - Why You Freeze When It's Time to Talk About Your Business
Episode 421
Monday, 6 July, 2026
In this episode, Heather explores one of the most common struggles photographers face: freezing when the perfect opportunity arises to talk about their business. She explains why this hesitation has nothing to do with not knowing what to say—and everything to do with what you're believing in that moment. Through a series of powerful coaching questions, Heather helps you uncover the hidden thoughts that are holding you back so you can replace fear with confidence and start sharing your business more naturally. Key Takeaways: Hesitation starts with a thought—not a lack of words. What you believe in the moment determines whether you speak or stay silent. The Belief Triad is the foundation of confident marketing. Strong belief in yourself, your offer, and your client creates natural conversations. Curiosity is more powerful than self-criticism. Reflecting on why you froze leads to awareness—and awareness leads to change. You're often protecting yourself from imagined rejection. Fear of judgment, embarrassment, or being "salesy" keeps many photographers invisible. Don't decide for your clients. Give people the opportunity to decide if your work is right for them instead of assuming the answer. Connection beats performance. Authentic conversations create far more impact than trying to say the "perfect" thing. Practice builds confidence. Reflecting after conversations helps you prepare for the next opportunity. Your thoughts shape your actions. Changing your internal dialogue changes how you show up externally. Marketing is an act of service. Sharing what you do isn't about convincing people—it's about letting them know you can help. Confidence grows through repetition. Every conversation is an opportunity to strengthen your identity as a business owner. How many opportunities have you missed because fear spoke louder than confidence? The words aren't the problem—the beliefs behind them are. One conversation could change your business... if you're willing to have it. Press play and discover what's really stopping you from sharing your work. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Join our next free coaching workshop: www.getcoachedbyheather.com Connect: Heather Lahtinen: Website, Facebook, Instagram
