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Flourish Academy PodcastAuthor: Heather Lahtinen
Our purpose at the Flourish Academy is to leave people better than we found them. We hope to inspire and motivate you to reframe your thinking in a way that serves you. Our hope is that you will reply with, "wow, I never thought of it that way." Language: en Genres: Education, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Podcast Ep 392 - Success Is Still Messy: A Real Talk Debrief with Michelle Crandall
Episode 392
Monday, 15 December, 2025
In this episode, Heather sits down with photographer Michelle, who shares the story of how she transformed a creative idea into a high-impact project that raised over $10,000 for a local dog rescue — while also generating visibility and momentum for her business. Through a breed-specific book project featuring dachshunds, Michelle not only gave her audience a meaningful reason to book sessions, but also built brand awareness, formed strategic partnerships, and expanded into a completely new niche. 3 Key Takeaways: The Book Project Strategy A book project gives clients a tangible reason to book — especially in niches like pet photography where there's no built-in milestone. It combines storytelling, imagery, and charity into a powerful offer. Partnerships That Create Leverage By collaborating with the Detroit Dachshund Club and a rescue organization, Michelle tapped into a new audience, expanded her reach, and created built-in credibility for her project. Creative Fundraising That Fuels Marketing A "cover contest" encouraged participants to raise funds for a chance to be featured on the book's cover — turning the project into a community-driven initiative that sparked donations and increased exposure. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Join our next free coaching workshop: www.getcoachedbyheather.com Connect: Heather Lahtinen: Website, Facebook, Instagram
