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Behave!The behavioural science podcast from Behave & Total Media Author: Behave
Welcome to Behave! The behavioural science podcast where we discuss, explore and showcase the practical benefits of layering behavioural insights to deliver more effective marketing results and business growth. Hosted on Acast. See acast.com/privacy for more information. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Bridging the gap between what people say and what they do
Episode 10
Wednesday, 4 August, 2021
We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.”There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what consumers say and what they actually do?Listen to our recorded webinar featuring Will Hanmer-Lloyd, Head of Strategy at behave and Steve Brunt, Planning Director at The Behaviours Agency to find out how you can use behavioural science to effectively understand and influence consumers. Hosted on Acast. See acast.com/privacy for more information.
