Crushing Club Marketing

Author: Ed Heil: Private Club Marketing expert

Crushing Club Marketing is a podcast for progressive private club leaders ready to increase their revenue and create long term change for their club. We discuss topics pertaining to leadership, digital marketing strategies and long term planning to create sustained club growth.
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Language: en

Genres: Business, Management, Marketing

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Why Private Club Culture Starts and Ends With the GM
Episode 2
Thursday, 19 March, 2026

Episode Description: Gregg Patterson has been studying private club culture since 1974. What he's found is that the generational divide everyone worries about is mostly a story clubs tell themselves. In this episode, Ed sits down with Patterson, longtime general manager of The Beach Club in Santa Monica and founder of Tribal Magic, to dig into what actually holds a club together across generations. They cover the real purpose of a rigorous admissions process, why board education starts years before anyone gets appointed, and how a general manager functions less as an operator and more as an institutional compass. Key Moments: 3:16 Why the Generational Divide Is Overstated 6:17 Tribal Magic and the Role of Admissions 7:58 What a Rigorous Process Is Actually Screening For 13:20 The GM as Educator and Influencer 16:35 Smelling the Future: Board Culture and Governance 23:17 How to Develop Board Members Before They Serve 32:41 Repairing Culture After the Pandemic Membership Rush 36:43 Building the Right Team Around Your Gaps