Intellectual Property

Author: Gowling WLG

Gowling WLG's intellectual property (IP) experts discuss the latest developments. NOT LEGAL ADVICE. Information made available on this website in any form is for information purposes only. It is not, and should not be taken as, legal advice. You should not rely on, or take or fail to take any action based upon this information. Never disregard professional legal advice or delay in seeking legal advice because of something you have read on this website. Gowling WLG professionals will be pleased to discuss resolutions to specific legal concerns you may have.
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Fake reviews and pricing under the DMCCA spotlight
Episode 13
Tuesday, 7 April, 2026

If you attended our ADVice seminar in January, you will have heard Zoe Pearman, a Principal Associate in our Intellectual Property and Advertising team, speak about consumer law following the Digital Markets Competition and Consumers Act (DMCCA). The purpose of this webinar is to highlight some of the key points discussed, including the Competition and Markets Authority (CMA)'s new powers, how the CMA is using those expanded enforcement powers and key areas under regulatory scrutiny: fake and incentivised reviews to drip pricing and price transparency. The episode also offers some practical steps businesses should be taking now and offers a timely reminder that consumer law compliance can no longer be treated as a "nice to have". If you'd like to discuss any of the points raised or any other aspects of consumer law or the DMCCA, please do contact Dan Smith or Zoe Pearman. This information is accurate as at the date of recording (19 March 2026). Legal and regulatory guidance may change, so we recommend checking the latest DMCCA developments and CMA enforcement actions. ... Gowling WLG is an international full-service law firm working across a range of industry sectors including real estate, government, financial services, life sciences and technology. We operate across the world with offices in the UK, Europe, Canada and the Middle East. We regularly talk about a broad range of topics that may be of interest to you. Subscribe to receive our latest articles, podcasts and webinars straight to your inbox: https://gowlg.co/35efH2r Alternatively, you can view our full selection of insights and resources here: https://gowlg.co/3IwEr41 Want to get to know us? Follow us on: LinkedIn: https://gowlg.co/3hqmatB Facebook: https://gowlg.co/3th2w8N