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Engage Video Marketing PodcastI'm on a mission to develop confident Video Strategists... join me with weekly episodes. Author: Ben Amos
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses. Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Measure Video Success (Without Falling into the Views Trap)
Episode 312
Tuesday, 24 June, 2025
In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy.Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do.🎯 You’ll learn: • Why vanity metrics are misleading (and dangerous) • What to track instead using the 5-bucket framework • How to choose the right metrics based on your business goals👉 Get your copy of Engage: The Definitive Guide to Video Strategy for Business atengagevideomarketing.com/book🎓 Ready to go deeper? Join the Video Strategist Masterclass and turn your knowledge into action:engagevideomarketing.com/VSM
