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Engage Video Marketing PodcastI'm on a mission to develop confident Video Strategists... join me with weekly episodes. Author: Ben Amos
The Engage Video Marketing Podcast is a weekly show with a mission to grow confident Video Strategists. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help develop in confidence as a Video Strategist to better serve your clients and grow businesses. Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com Language: en Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Secret Sauce for Your Video Strategy with Jera Bean
Episode 299
Monday, 29 April, 2024
SummaryIn this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.TakeawaysVideo strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.Chapters00:00 - Introduction and Background02:20 - Understanding Video Strategy05:13 - Short-Form Video Strategy07:24 - Aligning Format with Strategy09:46 - The Importance of Short-Form Video12:09 - Transitioning from Long-Form to Short-Form Video16:21 - Overcoming the Fear of Being on Camera25:19 - Balancing Secret Sauce and Expertise Content36:11 - Taking Action and Getting Started with Short-Form Video39:29 - Where to Learn More from JeraLinks from the show:Jera Bean on IGJera Bean on TiktokJera Bean on LinkedInJeraBean.comIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes
