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Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.This podcast will help you grow your B2B company quarter after quarterwith confidence, clarity, and data-backed decisions. Author: Databox
This podcast will help you grow your B2B company quarter after quarterwith confidence, clarity, and data-backed decisions. In each episode, youll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. Theyll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. Youll hear stories of real challenges, real results, and the data-driven moves that made all the difference. The best B2B companies dont just look at metricsthey use them to take action. Move The Needle will help you do the same. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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175: Treat Your Community Like a Product (w/ Dave Gerhardt, ExitFive)
Tuesday, 14 October, 2025
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreDave Gerhardt built Exit Five by treating community like a product—not a side project.In this episode, he walks through how the Exit Five team runs community with the same rigor as a SaaS org: dedicated product roles, roadmaps, feedback loops, NPS, and sprint cycles. He also shares why most B2B companies shouldn’t build a community, and what to focus on instead.We also dig into how to justify the ROI of brand and community work, why direct traffic is your best brand metric, and how AI is reshaping what lean GTM teams can do.In this episode, you’ll learn:Why Exit Five runs its community like a product orgThe biggest mistakes B2B companies make when launching communitiesHow Drift’s podcast helped drive $1M in pipeline – with no attribution modelDave’s take on brand, content, and the new AI-powered marketerThe exact metrics Exit Five tracks to grow and retain members
