 |
Metrics & Chill - Predictable Growth for B2BThis podcast will help you grow your B2B company, quarter over quarter, and year over year. Author: Databox
This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
168: From Wishful Thinking to Predictable Growth: Conversion Modeling for Realistic Forecasts With Bec Henrich, Traction Complete
Wednesday, 14 May, 2025
Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode of Metrics & Chill, Jeremiah sits down with Bec Henrich, Head of Marketing at Traction Complete, to talk about forecasting that actually works. Instead of reverse-engineering aggressive revenue targets, Bec explains how to build forecasts grounded in real funnel data—so your team can aim high without burning out.You’ll learn:How to model accurate and predictable conversion rates How to avoid “wishful thinking forecasts” The importance of clean, standardized data in your CRMHow to factor in seasonality to avoid mid-quarter surprisesTips for getting Sales and RevOps aligned on forecast assumptionsMore about:Traction Complete: https://tractioncomplete.com/ Databox: https://databox.comSubscribe to the newsletter: https://databox.com/newsletter
