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Minds of EcommerceAuthor: Raphael Paulin-Daigle
You often hear stories of ecommerce companies that have grown at record speed. What's their secret? On the Minds of Ecommerce podcast find out what key strategy helped the most successful ecommerce stores scale beyond the million. Raphael Paulin-Daigle interviews the top ecommerce entrepreneurs and executives to get you straight-to-the-point, no-BS insights to learn from and apply right away. Listen to Minds of Ecommerce if you want to hear from the world's most impressive ecommerce entrepreneurs and executives and learn the secrets that brought success to their ecommerce brands. Minds of Ecommerce is FOR YOU if you are: An ECOMMERCE ENTREPRENEUR looking to find new or little known strategies to increase your average order value, conversions, and online sales.... (episode #7) An ECOMMERCE EXECUTIVE looking to improve margins and lifetime value of your customers with a smarter Facebook ad strategy. (episode #6) A DIGITAL MARKETER who wants to learn marketing strategies and tactics that are rarely talked about, but that have been used successfully to grow companies to 9 figures. (episode #5) Your host, Raphael Paulin-Daigle is the founder of SplitBase, a conversion rate optimization agency that helps fashion, lifestyle and luxury brands, such as Kiehl's, Mackage and DIFF Eyewear, increase conversions. Other podcasts take 60 minutes to get their points across, and you probably find yourself frustrated that it has to take so much of your time to learn a just few things. Raphael does the same thing in 20 mins or less on this podcast. Free of pointless conversations, this podcast is all about action. Inspired by Shopify, Magento, SalesForce, eCommerce Fuel, Ezra Firestone, Business of Fashion, Loose Threads, Luxury Ecommerce. Follow Raphael on Twitter: @Rpaulindaigle Learn more about SplitBase, and get your website reviewed at SplitBase.com Language: en Genres: Business, Education, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How To Scale DTC, Amazon, and Retail Simultaneously With Chad Massura
Tuesday, 2 December, 2025
Chad Massure is the Founder and CEO of Rosy Soil, a company creating peat-free, carbon-negative potting soils designed to nurture both plants and the planet. He grew up gardening with his grandmother, a background that sparked his passion for sustainable horticulture and inspired him to reimagine what soil could be. Before founding Rosy Soil in 2022, he worked in the impact and food space, helping build ventures focused on sustainable food access and social good. Since then, Chad has guided the brand from a small startup to a rapidly scaling company while maintaining a strong commitment to research, innovation, and environmental stewardship. In this episode… The rapid expansion of online and offline channels can create confusion around where to focus, especially when early retail opportunities reshape expectations and timelines. Brands often face challenges balancing product readiness, packaging clarity, and consistent pricing while simultaneously building demand across DTC, Amazon, and brick-and-mortar shelves. How do you maintain momentum while keeping every channel aligned? For Chad Massura, an expert in omnichannel growth, success lies in prioritizing strong packaging fundamentals to ensure performance across retail, Amazon, and DTC. He highlights the importance of launching Amazon earlier to capture high-intent demand, maintaining pricing consistency across partners, and leveraging retail presence to amplify awareness in other channels. Chad also encourages brands to embrace cross-channel customer behavior rather than resist it, noting how shoppers move naturally between retail, Amazon, and DTC. In this episode of the Minds of Ecommerce, Raphael Paulin-Daigle interviews Chad Massura, Founder and CEO of Rosy Soil, about building an omnichannel brand from day one. Chad discusses how early retail adoption shaped his team's go-to-market strategy, the value of packaging optimization, launching at the right time on Amazon, and navigating cross-channel customer behavior.
