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English Biz - Radio TOK FMAuthor: TOK FM Olga Pietrykiewicz Language: pl Genres: Business News, Education, Language Learning, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Lekcja komunikacji kryzysowej od Sanny Marin. Jak odpowiadać na krytykę?
Monday, 17 November, 2025
W ostatnich latach Finlandia ma dobrą prasę. Nie tak dawno w „English Biz” rozpracowaliśmy sposób komunikacji prezydenta Alexandra Stubba, a dziś przyjrzymy się byłej premierce Sannie Marin, która stała się symbolem postępu i normalności wśród politycznych elit. Analizujemy, jak odpowiadała na krytykę po wycieku nagrań z prywatnej imprezy i dlaczego jej słynne „I am human” stało się globalnym viralem. Przyglądamy się też reframingowi, technice “humanise before you justify” i sposobom przenoszenia narracji z sensacji na fakty. Hit play! Zwroty: I am human Everyone needs to unwind Even leaders deserve moments to recharge Judge me by my work, not by my weekends I stand by who I am My personal time never interferes with my professional obligations We all have the right to disconnect Having fun doesn’t make you less competent Let’s focus on what truly matters I want to live in a society where joy isn’t a weakness I’m learning to navigate criticism with grace Times have changed, and so has leadership I believe in leading with humanity Thanks for your patience, here’s what I’m doing to fix it I take full ownership, here’s the next step I see the issue, let me address it Here’s how we’ll course-correct Good catch, I’m already on it I take responsibility for the oversight — here’s the path forward Let me clarify what happened and how we’re resolving it This helps us improve the process Let’s fix this quickly, here’s my proposal Thanks for flagging this Let’s unpack it That’s a fair point Thanks for flagging this, it helps sharpen our thinking Here’s what’s actually driving this decision Let’s separate signal from noise Here’s my perspective Let’s challenge the assumption behind that Let’s pressure-test the idea Let’s focus on the underlying issue Let’s look at what we can solve today What I propose is this Honest feedback keeps us sharp This gives us a chance to course-correct early Let’s approach this with fresh eyes Let’s take the emotion out and focus on the mechanics Let’s zoom out for a second The bigger picture is… If we reframe this as a resource question... Short-term noise vs. long-term impact Let’s anchor the conversation in data The real variable we should be looking at is… Let’s re-centre the conversation around our core objective What are we optimizing for? Symptoms vs root causes Let’s shift the conversation from blame to solutions
