Fine Tune with Corby Fine

Author: Corby Fine

Looking to 'Fine Tune' your business, your job, your team or yourself? Corby Fine offers innovative and thought provoking ideas along with real world examples, to address all kinds of different challenges and opportunities helping you innovate and succeed. Leveraging his two decades of experience, you will hear from industry experts and learn through case studies in marketing, digital transformation, analytics and leadership.
Be a guest on this podcast

Language: en-us

Genres: Business, Management, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

Get all podcast data

Listen Now...

EP49 - 2025 The Year of Choice and Control for Advertisers with Jon Finnie
Episode 49
Wednesday, 5 February, 2025

Today, Corby welcomes Jon Finnie, the head of international sales for Yahoo Ads. With a rich background in Canadian marketing, advertising, and media, Jon shares his insights on driving revenue across Yahoo's diverse consumer properties, including Yahoo News, Yahoo Sports, Yahoo Finance, as well as its demand side platform, Yahoo DSP. Tune in to hear Jon discuss the evolving landscape of digital advertising, the importance of empowering buyers with control over their campaigns, and how Yahoo is navigating privacy regulations and the shift to a cookie-less environment. Discover how AI is revolutionizing campaign optimization and audience targeting, and get a glimpse into the future of marketing in 2025.Don't miss this engaging conversation filled with industry expertise, practical advice, and a touch of nostalgia as Corby and Jon reflect on the past and look forward to the exciting opportunities ahead. Subscribe now and stay ahead in the ever-changing world of digital marketing! 🚀