Higher Ed Conversations

Author: Cheryl Broom

Join host and CEO of GradComm, Cheryl Broom as she sits down with higher education experts to discuss trends in marketing, communications, advancement and student success. 
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Language: en-us

Genres: Business, Marketing

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Quick Take: 5 Digital Marketing Truths Higher Ed Marketers Can’t Ignore
Episode 69
Thursday, 15 January, 2026

Send us a textWelcome to the very first Higher Ed Conversations: Quick Take, a new, bite-sized episode format designed for busy higher ed marketers who want actionable insights without a full-length listen.In this inaugural Quick Take, GradComm CEO Cheryl Broom goes solo to share five of the most important lessons uncovered after analyzing over $4 million in digital marketing campaigns from community colleges across the nation. Drawing from GradComm’s latest research, Cheryl breaks down what’s actually working right now in higher ed digital marketing and where many institutions are still leaving opportunity on the table.This episode is all about cutting through the noise. From mobile-first realities and YouTube’s growing influence to the power of authenticity, Spanish-language campaigns, and first-party data, these insights are grounded in real performance data, not trends or guesswork.If you’re responsible for enrollment marketing, digital strategy, or proving ROI to leadership, this Quick Take delivers practical takeaways you can start applying immediately.Cheryl also shares how to access GradComm’s newest white paper, packed with platform-specific insights, top-performing ad examples, and campaign ideas tailored for community colleges.What You'll LearnWhy mobile-first is no longer optional and how poor mobile experiences cost you students How YouTube has become the new front door for student discovery and decision-making How Spanish-language campaigns drive stronger engagement across platformsWhy your first-party data is your biggest marketing superpower in a cookie-less futureThanks for listening!Connect with GradComm:Instagram: @gradcommunicationsFacebook: @GradCommunicationsLinkedIn: @gradcommSend us a message: GradComm.com