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The RevOps SpotApplied Revenue Operations Author: RevOpsLab
The RevOps spot explores the world of Revenue Operations bringing you applied insight that you can use to grow your business. Hosted by Chris Bayliss, Managing Partner of RevOpsLab a top tier HubSpot partner and former agency-side head of CRM for Lexus in the UK and Charles Proctor, a leading MarTec Architect and technologist responsible for shaping the sales and marketing technology strategies of businesses like Shell, Nokia, British Gas, UPS, Nestle and a host of others through his work with agency powerhouses Ogilvy and Havas. Each show explores a topic that impacts the success of revenue operations projects and departments across a range of industries. Featuring special guests, some healthy debate and a deep seam of insight that will help you blend the worlds of sales operations, CRM, MarTech and business process design into something that will drive your business to grow better - effective Revenue Operations. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The RevOps metrics that matter and how to get people to use them
Episode 5
Tuesday, 5 July, 2022
In this episode, we are joined by a special guest - James May, who heads up Revenue Operations at tech scale-up hackajob. Together we discuss the metrics that really matter in the world of RevOps and how to get your internal teams to embrace them and align around them.We get James' thoughts on how he uses key metrics at hackajob not just to track performance and evidence success, but to diagnose issues and hypothesis solutions. We discuss the different categories of metrics that any successful revenue operations function needs to be using day in, day out and how to apply them to the challenges you may be facing in your own business. Key Takeaways:The metrics: What are the critical metrics a RevOps function needs to measure?Data capture: - How much is too much, when is the appropriate time to capture data and what data capture technology should you be employing.Leadership team buy-in: How to use data to move leadership team opinion from a focus on quantity of interactions to quality of interactions. Focus - People do what they are measured on, how do you ensure we are measuring the right things to drive the right behaviours?Alignment - How do you drive alignment around a common set of metrics and a single source of truth? Resources:https://www.linkedin.com/company/revopslabhttps://www.revops-lab.com/ Connect with the hosts and guests:https://www.linkedin.com/in/chris-bayliss-enquirylab/https://www.linkedin.com/in/jamespaulmay/ We hope you enjoyed the episode, join us next time when we discuss how to drive real and meaningful organisational alignment.
