This Is Attribution

Author: Jeff Greenfield

Presented by Provalytics, future-proofed ad measurement, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights.
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Language: en

Genres: Business, Management, Marketing

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Special Edition: The Impact of Losing Third Party Cookies On MTA & the Advertising Ecosystem
Episode 21
Tuesday, 28 January, 2020

Google’s announcement about the removal of third-party cookies sent shockwaves thru both the advertising world and Wall Street. Is this an Attribution Apocalypse or a necessary cleanse to the advertising ecosystem? The changes and potential impact was the topic of an industry conference call held with Shyam Patil, Internet Analyst, at Susquehanna Securities and C3 Metrics Co-Founder and Chief Attribution Officer, Jeff Greenfield.